Sébastien Jauffret

Sébastien Jauffret

Directeur associé International at BETC Paris, Pantin
Paris, França


Directeur Associé International
Pantin, França
November 2014 - Present (5 anos 9 meses)
Legendary FMCG confectionery brand.
Central team, lead of 6 European countries.
Media- Approx 80M€
★ Head of Betc Academy ★
Pantin, França
January 2011 - 2016 (5 anos)
The Betc Academy is an apprenticeship program designed for Betc interns who wishes to learn how to create and produce real work.
Launched in 2010, the Academy 10th session has just ended and we are now working on the 11th brief. Some brands the Academy has been working for : Peugeot, CANAL+, Pages Jaunes, FDJ.FR, Rhodia, Uber, Ubisoft, Decathlon …
★ Account Director international ★
Pantin, França
June 2013 - November 2014 (1 ano 5 meses)
► Air France
Launched in April 2014 in 120 countries.

A total reboot of Air France communication strategy and creative territory for a complete 360° worldwide deployment. More than 30 prints, two radio codes, display, mobile, digital billboards, TVC, safety instructions video …
Account Manager
Pantin, França
July 2010 - June 2013 (2 anos 11 meses)
French premium pay-tv channel

In charge of CINEMA, US SERIES and CREATION ORIGINALES (homemade series) projects for 3 years. During this period I’ve been able to work on very various problematics such as launching Borgia, the first super production of the channel or keep the attraction of Cinema in the subscription funnel.

● Création Originales : Launch and development of immersive ecosystems for Borgia, Les Revenants and Tunnel.

Few distinctions :
- Borgia : FWA Website + Mobile winner, Grand Prix Strategies.
- Les Revenants : FWA Website + Mobile winner.

● Cinema : To remind audiences of CANAL+ commitment to quality cinema, we launched « the more you watch CANAL+ the more you love cinema » with a series of prints and a TVC, the Bear.

The Bear was the world’s most awarded ad in 2012’s Gun Report ranking and remain the most awarded TV ad ever.
Account Manager
Boulogne-Billancourt, França
June 2007 - June 2010 (3 anos)
French national railways
● Production of the communications for TGV, Téoz and Lunéa brands for two years

Entertainment retail chain
● Production of the communications for three years including TV, branding, shopper experience

● Production of three worldwide campaigns in 2010
Account Executive
Boulogne-Billancourt, França
September 2006 - June 2007 (9 meses)
● Coordination of 13 countries for 10 months. Our main mission was the launch of Qashquai Urban proof strategy and creative assets in the area
● Participate to the winning european pitch for Inifiniti luxury cars launch

● Campaigns production for Chivas Regal, Champagne G.H. Mumm and Martell cognac
● Worldwide coordination within the TBWA network
Communication assistant
January 2005 - November 2005 (10 meses)
Principale galerie d’Art Contemporain (peintures) du Sud-Est Asiatique

Réflexion sur le développement et la stratégie de communication pour des oeuvres d’art sur les principaux acheteurs privés et musées (USA, Europe, Hong Kong)


Maitrise marketing BtoB

2002 - 2006 (4 anos)
Mémoire de fin d’études : Le Customer Made, pourquoi les entreprises aiguisent-elles de plus en plus la créativité de leurs consommateurs ?

Российский Экономический Университет им. Г.В. Плеханова

2005 (1 ano)
Plekhanov academy of Economics

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