Airtel - "RAINMAKER"

Noah's Ark Communications Lagos, Nigéria

Prêmios

1240

Marca: Airtel
País: Nigéria

Anunciante: Airtel Nigeria

Titulo	RAINMAKER
Brief	The Rain MakerAirtel is vastly known for its unique approach to culturally relevant storytelling and so, we showed the consequences of inconsistencies on the fate of a people in the most culturally resonant way possible. We tapped into the ancient art of rain control by traditionalists but with a twist - A rainmaker who an entire village depended on to either make or stop the rain but was not always able to make the needful happen; a metaphor for the inconsistencies that category users experience.
Agência	Noah's Ark Communications
Campanha	RAINMAKER
Anunciante	Airtel Nigeria
Marca	Airtel
Posted	Novembro 2021
Sector Empresarial	Serviços domésticos e públicos
História	Since 2019, Airtel had led the charge for 4G in Nigeria, with the widest 4G coverage, albeit coming to the market last among the 4 main mobile network operators. In many ways (product and communications), Airtel has revolutionized how consumers perceive and accepted the 4G network. However, as is the case with most highly competitive categories, it was only a matter of time before the competition began to catch up and before consumers began to demand even more. So, we needed to be proactive - grow penetration and get competition customers faster than we lose customers
Tipo de Mídia	Televisão
Chief Creative Officer	Lanre Adisa
Director executivo criativo	Bolaji Alausa
Director criativo	Maurice Ugwonoh
Deputy Creative Director	Solomon Osafile
Planeador	Adedeji Adeleke
Planeador	Ife Tabi
Planeador	Aniete Equere
Redator	Jesujoba Popoola
Redator	Adeyemi Mabayomije
Director de arte	Mitchelle Defounga
Director de arte	Maya Adeyemo
Director de arte	Adetola Shode
Account Manager	Judith Ezeali
Account Manager	Abimbola Sanusi
Operations	Patience Ugbe
Operations	Daniel Akintobi
Producer	Faruk Lasaki
Produtora	Ark Resources Entertainment