Thai Health Promotion Foundation - "Dad"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Tailândia

2746

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Thai Health Promotion Foundation
País: Tailândia

Anunciante: Thai Health Promotion Foundation

Titulo	Dad
Agência	The Leo Burnett Group Thailand
Campanha	Mistakes can’t be undone
Anunciante	Thai Health Promotion Foundation
Marca	Thai Health Promotion Foundation
Data da primeira Transmissão/Publicação	2021 / 12
Sector Empresarial	Serviços governamentais de informação
História	Meanwhile in Thailand, we keep continue promoted "Drink Don’t Drive" campaign every year to reduce death from accidents caused by drunk and drive. However, it is still the main cause of accidents in Thailand. This year, Thai Health Promotion Foundation and The Leo Burnett Group Thailand decided to use the beliefs and faith of the Thai people who are mostly Buddhists. We believe that "Sin is irreparable" no matter how hard we try to compensate. This campaign illustrates the effects of drunk driver who caused the loss and tried to atone for his sins. But nothing can make up for what he has done, the feeling of guilt still remains. The best way for a drinker is not committing an unintentional sin by drink, don’t drive.
Tipo de Mídia	Viral
Comprimento	91 seconds
Chief Creative Officer	Sompat Trisadikun
Director criativo	Thanachpath Ratanaborvornsethi
Director de arte	Nonnarit Vekinpathawuch
Director de arte	Sompat Trisadikun
Redator	Sorrasak Thummakosol
Account Management Director	Tida Vibulvanich
Director de contas	Kanitta Chartpong
Produtor da agência	Sarawut Lertkittipaporn
Realizador	Thapakron U-sakul
Producer	Cattleya Sirisinakorn
Director de fotografia	Anuwat Thongiam
Realizador	Phuttisan Sayanhavikasita
Produtor de som	Suppapat Matiwong
Editor	Tada Wong
Sound Production Company	CineSound Studio Co.
Sound Engineer	Kittitach Traguntrairat
Pós produção	Matad, Edittide
Pós-produção	Sarayuth Pruaksawattanachai
Colorist	Sarayuth Pruaksawattanachai
Online Artist	Thanapond Arphapondnopparath
Online Artist	Natthapol Kaewsuwan
Pós produção	Pakorn Thamkhantipong