Sorrasak Thummakosol
Tailândia
TituloTable
Agência
Campanha TMB ALL FREE - PA
Anunciante TMB Bank
Marca TMB ALL FREE
Data da primeira Transmissão/Publicação 2020 / 10
Sector Empresarial Banca, finanças, lei e seguros
História Leo Burnett Group Thailand and TMB will make you overcome the insurance complexity with a FREE Personal Accident insurance without any application required.


Most people hesitate to apply for Personal Accident insurance because they perceive that the process is quite complicated, and the fixed fee is burden so they feel discouraged to apply for.

Leo Burnett Group Thailand and TMB have created the campaign to change the perception of Personal Accident insurance. This is the first time that anyone can access FREE Personal Accident insurance by balancing only 5,000 THB in accounts. The storytelling is presented by Feng Shui, the Chinese belief, to foretell the accidents with easy solutions.
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