I worked on digital strategy in helping to bring Target's web application to life.
Going to college is a super exciting time – but it can also be overwhelming, especially when it comes to making sure you have everything you need for a sweet, stocked dorm room. To make the whole process a little bit easier (and a lot more fun), Target and Deutsch LA teamed up to create College Styler.
It's an interactive experience that learns about you through social media and serves up room vibes and product recommendations based on the stuff you already like and post about –making that jittery first-day-in-the-dorm just a tad last awkward.