TituloBullseye’s AR Holiday Adventure For Target In-Store Experience
Campanha Bullseye’s AR Holiday Adventure For Target In-Store Experience
Anunciante Target Corporation
Marca Target

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About Groove Jones

Groove Jones is a creatively led technology company. Founded in 2015, Groove Jones has become one of the most award-winning XR (Extended Reality) studios in the world - taking home over 150 industry awards, including multiple ADDYs, Event Marketer's EX Awards, Shorty's, Obies, and Clios for our work.
Our team of accomplished artists and thoughtful engineers leverage emerging technologies and proven processes to produce innovative and creative solutions for today's digitally connected brands and consumers.
Throughout our history, we’ve maintained a unique vision to inspire, engage and entertain by bringing our imagination to life. Let us inspire you. We are best known for our award-winning work in AR (Augmented Reality), VR (Virtual Reality), ML (Machine Learning), WebGL, and Web 3.0 development for advertising and marketing, experiential, sales enablement, and enterprise training.

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Have You Ever Wanted to be an Elf? Watch This AdChat QuickChat™

Who doesn’t love an elf? They are fun, spry, magical and are commonly associated with bringing joy. Especially the Keebler elf named Ernie. Throughout the years, Ernie has been featured in numerous advertising campaigns, helping to promote the Keebler brand and its various products. His character has contributed to the overall appeal and recognition of Keebler’s products among consumers, especially children and families. So when Keebler decided to create a marketing campaign for Ernie to engage with customers in a fun and interactive way, they turned to Advantage Unified Commerce (AUC).

AUC is a Dallas-based company that uses advanced data and tech to unlock commerce scale for clients. When they were tasked with creating a user experience for Keebler to increase consumer engagement, they partnered with Groove Jones, another Dallas-based company best known for award-winning work in AI, AR, VR, and other emerging technologies.

Dan Ferguson, Co-Founder of Groove Jones, and Dino De Leon, Executive Producer for (AUC), agreed to an interview with AdChat DFW’s Patty Harrison, to get the full story surrounding the app that transforms a customer’s selfies into a Keebler Elfies. 


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