Enzo Andriani (7HEAVENS)

The economic and financial crisis is a major challenge to businesses in any sector and industry. Businesses are demanding high-performance, low-cost services. In this context, the business model of traditional advertising agencies has failed: high costs and low flexibility have caused them to collapse. A business model was needed to deliver efficiency and service effectiveness at a lower cost. Today there is. 7HEAVENS is the project that has brought creative boutiques and marketing and communication professionals together in a team that responds to the needs of the new market reality. For thirty years I have been in communication and mktg. I have held positions and departments: from media planning to art direction, through intense activity as a senior account. • Analysis and organization of data and information • Priority Management • Creation and management of tailor-made work teams • Management of creative, operations, and planning teams