Simon Shaw

Simon Shaw

Chief Creative Officer + Strategist at Hill+Knowlton Strategies
London, Reino Unido


Simon has more than 15 years' agency experience delivering strategic counsel and developing multi-channel, content-led campaigns for global brands. His client portfolio includes Huawei, Coca-Cola, Nike, O2, Heineken, Ford + Land Rover. Prior to H+K, Simon was CD at Exposure during which period the agency won three Cannes Lions. He is also a well-renowned and respected industry authority and has served as judge at Cannes Lions, D&AD and PR Week Awards.


Chief Creative Strategist, The H+K Shanghai Addition
London, Reino Unido
June 2017 - Present (5 anos)
My role at H+K is to lead the first ‘Global Centre of Creative Strategy’ in addition to taking responsibility for quality of the strategic and creative output of the London agency. The ‘Center of Creative Strategy’ is a global initiative to embrace change, and equip the H+K network for the challenges the agency and clients face, now and in the future. The purpose is to unify the offices and skills within our network by inspiring more open, creative and curious conversations for the benefit our clients, our people and the communities where we work.

I believe narrative is key to delivering the most memorable and enduring work. It is the thread that links the world’s greatest architecture and art to the most effective communication campaigns. It is through developing and embedding narratives in our programmes and delivering them exquisitely that we will produce our most effective and remembered work.

In 2017 we launched the Shanghai Addition to complement our existing offices in China.

The Shangha Additioni is the home to our first Innovation + Creative hub. It houses a fluid and agile multi-national team focused on the new services and products demanded by a changing global communications landscape. Its purpose is to serve the global ambitions of Chinese brands developing strategies to connect them with audiences around the world through H+K’s extensive network.

The team currently works with Huawei, Honor, Envision and Wanda among others.
Executive Creative Director & Head of Content
June 2013 - May 2014 (11 meses)
___ Simon worked across the agencies clients as well as on new business strategies and creative consultancy. Clients were from the consumer, retail, healthcare and technology sectors including B&Q, Pilsner Urquell, Airbus, Yeo Valley, Airbus, Subway, Infirst and British Standards.

Good Relations is part of the CHIME Group.
Global Brand Director
London, Reino Unido
August 2012 - June 2013 (10 meses)
As Global Brand Director, Simon was responsible for creative and strategic leadership on global brands across the business. Simon provided a conduit for clients to explore their creative and strategic challenges within an ever changing media landscape set against the context of their commercial and brand objectives.

Coming from a role as a creative director, Simon brought a unique perspective to the role balancing both a strategic and creative vision to help deliver campaigns that balance creative excellence, strategic insight, commercial return, and add long term value to the client’s brand and business.

Global Clients: Heineken International, The Coca-Cola Company & Triumph International.
UK Creative Director
London, Reino Unido
September 2008 - September 2012 (4 anos)
In 2008 Simon was promoted to UK Creative Director of Exposure. Over the following 4 years, as well as overseeing the day to day creative output of the agency, Simon managed the transformation of the studio from a traditional design business to award winning creative studio. As CD he was responsible both the the creative change and the commercial performance of the business.

The studio is responsible for development of the creative platforms that form the basis for exposure’s integrated communication campaigns and also crafts and produces the creative content for these campaigns through digital, film, 2D & 3D design.

Exposure is a leading business within its sector creating award winning campaigns for some of the world's largest brands as well as responding to cutting edge briefs for some of the most creative and innovative fashion and lifestyle brands.

Clients included:
The Coca-Cola Company, Microsoft, Levi’s®, Umbro, Nike, Tiger Beer, Dr Martens, Palladium, O2, Bulmers, Hunter, De Beers, Save the Children, Rizla, New Era, Farrell, Globe Trotter and John Smedley.

In 2012 Exposure was no.3 in PR Week Top Consumer Consultancy tables and has won awards including the MAA Best Integrated Campaign in 2012 and 2 Cannes Lions in 2011.
Creative Director of Brand Experience
London, Reino Unido
September 2005 - August 2008 (2 anos 11 meses)
Simon joined Exposure in 2005 to start a 3D Brand Experience division. The business grew to work across many of Exposure's clients and created branded experiences for clients such as Umbro, Selfridges, Levi's, De Beers, Symantec and Diageo. These included retail spaces, pop up shops, exhibitions, sampling experiences, showrooms, events and duty free brand experiences.

In 2008 SImon became UK Creative Director taking responsibility for the creative output of the studio across design, digital and campaign work.
Creative & Marketing Director
Brass Hat Group
September 2004 - August 2005 (11 meses)
Strategy | Brand | Film | Design | Events
Creative Director
Blair Inc
September 2002 - August 2004 (1 ano 11 meses)
Film | Music | Design | Digital | 3D | Events
Creative Head
London, Reino Unido
September 1999 - September 2002 (3 anos)
Design | Brand Experience | Global Exhibitions | Film
Brands: Ford Motor Company | Aston Martin | Land Rover | Jaguar | Lincoln
Fin Architects
1997 - 1999 (2 anos)
Architecture | Design


Diploma Architecture Grade Distinction

1992 - 1994 (2 anos)

B Soc Sci Architecture Grade First Class Degree

1989 - 1991 (2 anos)

Other professional activities

Cannes Lions International Festival of Creativity, London

Awards Jury Member
2011 (1 ano)
Judge on the PR Lions Panel

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