Pat Seidel
Director criativo at Ogilvy & Mather
Chicago, Estados Unidos
TituloThe Fight for the Model Beer: Modelo Especial
Campanha Brewed With A Fighting Spirit.
Anunciante Grupo Modelo
Marca Modelo
Data da primeira Transmissão/Publicação
Sector Empresarial Bebidas alcoólicas
História The four-spot campaign was filmed under strict time constraints during a three-day shoot on a stage at Hollywood Center Studios in Los Angeles. High-speed sequences were shot using a Phantom 4K at rates ranging from 200-2,000 fps; shots below 200 fps were filmed with an ARRI AMIRA. Bosatra captured the majority of the special effects in-camera, using motion control techniques to create a unique packshot for each spot. “It’s not your typical packshot,” noted Bosatra, “We wanted to create something innovative that stands out -- something that you don’t usually see in commercials. Thanks to the outstanding crew, we were able to make it work!”

“No matter how challenging it may be to pull off a shot, Sergio not only gets it done, but does it with a smile,” said Hearn. “His distinctive style brings a unique emotional quality to everyday things -- portraying larger-than-life images with an unexpected perspective. By capturing all shots in-camera, with minimal effects work in post, he’s able to film complex sequences in new and innovative ways.”

“Sergio’s impressive work for Modelo is just the tip of the iceberg!” said Hearn in closing, “He’s an exciting addition to our roster and we can’t wait to see his creativity continue to unfold on future projects.”
Tipo de Mídia Televisão
Director de arte
Director assistente criativo
Director assistente criativo
Director criativo
Director criativo
Director executivo criativo
Produtora Identity
Produtor executivo
Produtor executivo
Chefe de produção
Produtor de linha
Director de fotografia
Empresa de produção
Empresa de design sonoro
Produtor executivo
Sound Designer

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