Pat Seidel
Director criativo at Ogilvy & Mather
Chicago, Estados Unidos
TituloJimmy Dean’s 50th Anniversary: Historic Landing
Agência
Campanha Jimmy Dean’s 50th Anniversary
Anunciante Sara Lee
Marca Jimmy Dean
Data da primeira Transmissão/Publicação
Sector Empresarial Carne fresca, salsichas
História To celebrate the 50th Anniversary of Jimmy Dean's sausages, a couple of the brand's fans snuck their way into historic events.
Filosofia 1969 was a big year for America, but it was an even bigger year for breakfast. Jimmy Dean introduced better quality sausage. To celebrate that, we’re hijacking other famous 50ths throughout the year to both honor them and remind everyone that we were there too. For the two biggest anniversaries, we recreated iconic photos so we could extend the scene and have someone actually eating Jimmy Dean during this amazing milestone. Everything from the NASA control terminals to the Woodstock stage was built by hand to the exact specifications of the originals. By matching the camera angle of the actual photo, we were able to seamlessly extend the moment making it feel as authentic as possible. Sandro and his team did hundreds of hours of research on set design, wardrobe, hair styles and equipment to ensure every little detail was period correct. The result was a pair of images that pay homage to history while celebrating Jimmy Dean’s 50th anniversary in a new, unexpected way. The final spreads were featured in TIME and Rolling Stone magazine. The goal of our campaign is to remind people in as many surprising ways as possible that 1969 changed America and breakfast forever.
Tipo de Mídia Imprensa e publicações
Comprimento
Agência de Mídia
Planejador de Mídia
Planejador de Mídia
Planejador de Mídia
Supervisor de conta
Supervisor de conta
Director de contas
Director de contas
Director de contas
Planning Director
Planeador
Diretor dos Negócios
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Director assistente criativo
Produtor executivo da agência
Produtor da agência
Fotografia / Illustration
Fotógrafo
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Fotógrafo
Retocador digital

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