|Titulo||Jimmy Dean’s 50th Anniversary (Film Case)|
|Agência||Ogilvy & Mather|
|Campanha||Jimmy Dean’s 50th Anniversary|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Carne fresca, salsichas|
|Filosofia||1969 was a big year for America, but it was an even bigger year for breakfast. Jimmy Dean introduced better quality sausage. To celebrate that, we’re hijacking other famous 50ths throughout the year to both honor them and remind everyone that we were there too. For the two biggest anniversaries, we recreated iconic photos so we could extend the scene and have someone actually eating Jimmy Dean during this amazing milestone. Everything from the NASA control terminals to the Woodstock stage was built by hand to the exact specifications of the originals. By matching the camera angle of the actual photo, we were able to seamlessly extend the moment making it feel as authentic as possible. Sandro and his team did hundreds of hours of research on set design, wardrobe, hair styles and equipment to ensure every little detail was period correct. The result was a pair of images that pay homage to history while celebrating Jimmy Dean’s 50th anniversary in a new, unexpected way. The final spreads were featured in TIME and Rolling Stone magazine. The goal of our campaign is to remind people in as many surprising ways as possible that 1969 changed America and breakfast forever.|
|Tipo de Mídia||Imprensa e publicações|
|Agência de Mídia||Mindshare Chicago|
|Planejador de Mídia||Kelsey Alexander|
|Planejador de Mídia||Kate Franzen|
|Planejador de Mídia||Nate Burstein|
|Supervisor de conta||Jordan Hallmark|
|Supervisor de conta||Matt Smith|
|Director de contas||Adam Legrand|
|Director de contas||Christina Marion|
|Director de contas||Francesca Lee|
|Planning Director||Katie Sheeran|
|Diretor dos Negócios||James Hidden|
|Chief Creative Officer||Joe Sciarrotta|
|Director executivo criativo||David Hernandez|
|Director executivo criativo||Chris Turner|
|Director executivo criativo||Dave Metcalf|
|Director criativo||Pat Seidel|
|Director criativo||Chris Rose|
|Director assistente criativo||Olen Amelia|
|Produtor executivo da agência||Mike Diedrich|
|Produtor da agência||Jenn May Rosen|
|Fotografia / Illustration||Work Production|
|Fotógrafo||David 'Big' Krause|
|Retocador digital||Robert Rutherfoord|
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