Busan Metropolitan Police Agency - "Stop Downloadkill (170s)"

Cheil Worldwide

Cheil Worldwide Seoul, Coréia do Sul

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Marca: Busan Metropolitan Police Agency
País: Coréia do Sul

Anunciante: Busan Metropolitan Police Agency

Titulo	Stop Downloadkill (170s)
Brief	This series of chilling ads brings the viewer into a women’s dressing room, the breathing of the person filming her is audible. As we focus closer, wondering what we’re looking at, a dead woman flashes abruptly on screen. The Busan Metropolitan Police Agency infiltrated the online black market with these videos to send a message to those who download illegal voyeur videos: You might be the one pushing her to suicide.
Agência	Cheil Worldwide
Campanha	Stop Downloadkill
Anunciante	Busan Metropolitan Police Agency
Marca	Busan Metropolitan Police Agency
Posted	Novembro 2018
Sector Empresarial	Instituições, organizações não governamentais
História	South Korean police decided to make Peeping Toms never want to see illegal voyeur videos again. The police used fake hiddencamera videos to reduce the circulation of the real ones, and also to discourage viewers from downloading and consuming them bychanging their thoughts about illegal voyeur videos. The police uploaded their fake videos onto 23 file-sharing sites.The fake videos show women in different places who, at the end of the video, suddenly change into a ghost-like character, scaring theviewer. And subtitles appear, saying “You might be the one pushing her to commit suicide. Police are monitoring this site.” Those whowanted to watch a voyeur video late at night and in secret were shocked and made conscious of their deed.
Tipo de Mídia	Viral
Chief Creative Officer	Jeongkeun You
Director criativo	Hyungkyun Oh
Director criativo	Seongphil Hwang
Redator	Seungree Kang
Director de contas	Weonil Lee
Executivo de contas	Hyungwoon Kim
Executivo de contas	Seungjun Na
Produtora	Bounce Creative
Designer	Wanmo Wanmo Koo
Produtora	Uranium238
Realizador	Hyunkuk Kwak
Cinematografia	Myungjun Kim
Produtora	Junpasang Production
Designer de produção	Seunghyun Jo
Produtor executivo	Kyounghyun Kim
Produtor	Hyungju Park
Produtora	FATBOY (Seoul)
Editor	Junyoung Yang
Flame Artist	Wonwoo Choi