Uniqlo - "Heat Tech Window Case Study"

Cheil Worldwide

Cheil Worldwide Seoul, Coréia do Sul

Prêmios

30742

Marca: Uniqlo
País: Coréia do Sul

Anunciante: Uniqlo

Titulo	Heat Tech Window Case Study
Brief	Bubble wrap, commonly used for packaging, became the medium of an advertisement that is actually warm: the Heat Tech Window. Just by applying the Heat Tech layer to a window, the room temperature rises by 2-to-3°C (3.6-to-5.4°F). 1)The air inside the bubbles blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Just as Uniqlo's Heat Tech clothes insulate your body.
Agência	Cheil Worldwide
Campanha	Heat Tech Window
Anunciante	Uniqlo
Marca	Uniqlo
Data da primeira Transmissão/Publicação	2017 / 4
Sector Empresarial	Vestuário, moda e calçado
História	Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1) The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Applying the Heat Tech Window saves an average 20% on heating. 2) It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging. 1)Air Cap Sheet Insulation Estimation, 2015 / The Korea Institute of Building Construction2) Apartment Winter Heating Cost Saving Plan/Ministry of Knowledge Economy
Problema	Made of bubble wrap, commonly used for packaging fragile items, Heat Tech Window has a layer of air-filled hemispheres that blocks the heat conduction between indoor and outdoor. Just by attaching the Heat Tech Window to the window, the temperature of the room rises by 2~3°C, saving an average of 20% on heating costs.
Tipo de Mídia	Case Study
Comprimento	120 seconds
Executive Vice President	Jeongkeun You
Chief Creative Officer	Wain Choi
Director de arte	Sungphil Hwang
Director criativo	Hyungkyun Oh
Director de arte	Hyungkyun Oh
Director de contas	Jaehwan Lee
Executivo de contas	Junseok Park
Executivo de contas	Seungeun Lee
Executivo de contas	Yujin Yujin Jung
Produtor da agência	Sunho Sunho Bae
Bounce Creative	Wanmo Wanmo Koo
Designer	Wanmo Wanmo Koo
Bounce Creative	Jeakyun Jeakyun Kim
Designer	Jeakyun Jeakyun Kim
Bounce Creative / Designer	Sungjin Sungjin Lee
Realizador	Dongjo An
Produtor executivo	Kyounghyun Kyounghyun
Cinematografia	Sungin Ji
Cinematografia	Myungjun Kim
Editor	Jaeyun Lee
Colorist	Soyeon Soyeon Kim
Sound Designer	Sungrae Sungrae Hong
Audio Village / Sound Studio Producer	Inu Inu Hwang
Music Director	Arana Son
Fotógrafo	Jiwon Choi
Fotógrafo	Kyoungwon Kang
Fotógrafo	Choongsun Park
Model Agency	Hyewon Ha