Caribbean Bay Water Park - "Life Pump"

Cheil

Cheil Seoul, Coréia do Sul

Prêmios

10129

Marca: Caribbean Bay Water Park
País: Coréia do Sul

Anunciante: Samsung

Titulo	Life Pump
Agência	Cheil
Campanha	Life Pump
Anunciante	Samsung
Marca	Caribbean Bay Water Park
Data da primeira Transmissão/Publicação	2016 / 9
Sector Empresarial	Eletrodomésticos e áudio-visual
História	It is very difficult for victims of sudden cardiac arrest to survive in Korea. The chances of receiving CPR from a bystander are a mere 3%. 1) and thus, the survival rate of sudden cardiac arrest victims is only 4%. 2) according to the survey, 82% of people know what cpr is, but only 7% are able to perform it. 3) people learn cpr at schools or organizations through tutorials and books, but not through hands-on experience. How can we get people to learn CPR ? With the life pump campaign, pumping up swimming tubes turns into CPR training through hands-on experience with a simulated body. By connecting an air pump to the inside of a CPR manikin, we created a new and easy way that allows anyone inflating their swimming tubes to learn CPR. The life pump is designed in such a way that if CPR is correctly performed on the manikin, at the right position and pace, 4) then the tube will be fully inflated within 1 minute. 5) 4) 4~5cm deep / 100~120 pumps per minute, hands-only CPR guide in 2015, American Heart Association 5) for standard swimming tubes with a diameter of 90cm The execution : We installed 10 life pumps at Caribbean Bay Water Park, so that people can learn how to perform CPR before going in the water, and before sudden cardiac arrests happen. Through the campaign, which started on august 3, 2016, and is still ongoing, people are learning CPR via hands-on experience by filling up their swimming tubes. Both experts from the emergency medical association and lifeguards from Caribbean Bay are on site to help people learn to perform cpr correctly. Furthermore, the life pump campaign is in the process of expanding to other locations in collaboration with the emergency medical association.
Tipo de Mídia	Viral
Comprimento	119 seconds
Chief Creative Officer	Jeongkeun Yoo
Chefe de grupo criativo	Wain Choi
Director criativo	Hyungkyun Oh
Director criativo	Sungphil Hwang
Redator	Jia Kim
Director de arte	Sungphil Hwang
Director de arte	Hyungkyun Oh
Director de contas	Jaehwan Lee
Executivo de contas	Chan Kim
Executivo de contas	Hyunjin Shim
Executivo de contas	Junseok Park
Executivo de contas	Hana Lee
Produtor da agência	Sunho Sunho Bae
Produtora	Junpasang Production
Produtora	Yonggamhan Production
Planeador estratégico	Kyounghyun Kim
Realizador	Yonghan Moon
Assistant Director	Hunpyo Kim
Produtor executivo	Kyounghyun Kim
Produtor	Dongjo An
Designer de produção	Seunghyun Jo
Pós produção	Seoul Visions
Editor	Daehyeon Cho
Colorist	Soyeon Soyeon Kim
Colorist	Sujeong Park
Colorist	Changbin Yoo
Flame Artist	Naedo Lee
Flame Artist	Yejin Lee
Post-production Producer	Hanbi Choi
Post-production Producer	Jin Lee
VFX Company	Ex Creative
Product Designer	Changhwa Yeo
Product Designer	Myoungjun Joo
Produção de som	Kiss Fm
Sound Designer	Sungrae Sungrae Hong
Audio Village / Sound Studio Producer	Inu Inu Hwang
Production Team	Taeho Park