PERIOD - "Deck The Stalls"

Public Inc.

Public Inc. Toronto, Canadá

383

Esse anúncio faz parte da Coleção ACT Responsible

Marca: PERIOD
País: Canadá

Anunciante: PERIOD

Titulo	Deck The Stalls
Agência	Public Inc.
Campanha	#DeckTheStalls
Anunciante	PERIOD
Marca	PERIOD
Data da primeira Transmissão/Publicação	2023 / 12
Sector Empresarial	Instituições, organizações não governamentais
Filosofia	Social-impact agency Public Inc.and Great Guns director Eva Midgley have teamed up with non-profit PERIOD. to #DeckTheStalls with a holiday campaign fighting period poverty. Crampus - a.k.a. Mother Bitchmas, Coochie Claus, or Santy Panty - takes centre stage, a fabulous hell demon complete with bedazzled horns and a red satin power suit. While devouring tampon cookies and making it rain maxi pads, she delivers hard truths with sass in a menstruation monologue raising awareness for those without access to proper sanitary care. A wild and raw script communicates the campaign’s serious message couched in humour. Director Eva complements its written elements with physical comedy, leveraging it as a tool for keeping the viewer engaged and preventing the campaign from becoming preachy. In the lead up to the most important lines, the voiceover runs across shots of heightened physical comedy with unpredictable pacing to keep the audience on their toes, as a mercurial Crampus jolts between soft and loud, petty and outraged, vain and serious. This volatile role is played by actress Rachel Sellan, who worked closely with Eva to flesh out Crampus’ backstory: she’s been around as long as Santa, and used to be his assistant and lover, before he dropped her for a younger model who could give him children. The pair then drew from these ‘memories’ during the shoot to ramp up the anger and conflict with Santa without the need for a second actor present. An intensely physical process, Rachel carried out her manic striding, dancing, and even high kicks on a ladder all while donning 6 inch hooves. With a brief calling on the fusion of Prada and Krampus to exude unapologetically fierce power, these qualities are palpable in Crampus’ wardrobe and accessories. In lieu of thrashing chains, Crampus dons a fashionable body harness inspired by Alexander McQueen, while a bespoke ovary necklace from costume designer Marie-Eve Tremblay serves as a symbol of feminine empowerment. The hoof, along with the horns, was one of the most intricate elements, moulded around a heelless platform boot with the addition of fur, for an animalistic touch. The horns, meanwhile, are completely covered by over 4500 rhinestones, manually applied, by Marie-Eve, one by one. From period-themed cookies to tampon baubles, production designer Flora Yin created props to provide the finishing touch crowning the campaign’s visual humour - much like the shimmering vulva that tops Crampus’ Christmas tree.
Tipo de Mídia	Branded Content
Comprimento	136 seconds
Chief Executive Officer (CEO)	Phillip Haid
Chief Creative Officer	Jill Applebaum
VP, Strategy	Adrienne Rand
Creative Director / Art	Erin Stevens
Creative Director, Copywriter	Heather Apple
Senior Art Director	Sarah Wallace Carr
Redator	Michael Porfirio
Director, Client Strategy	Laura Penalosa
Director, Client Strategy	Beth Thomson
Director, Client Strategy	Valerie Aguiar
Manager, Client Strategy	Rachel Klysen
Head of Production/Agency Producer	Marc Milliard
Director, Creative Impact	Paul Rivait
Designer/Animator	Cristina Gardeazabal
Fotógrafo	Cole Breiland
Actor/celebridade	Rachel Sellan
Realizador	Eva Midgley
Produtor de linha	Marc Milliard
Director de fotografia	Vinit Borrison
Designer de produção	Flora Yin
Sound Director & Composer	Ari Posner
Editor	Noelle Webb
Costume Designer	Marie-Ève Tremblay
H&MU - Prosthetics	Erin Sweeney
Assistant Director	Trevor Lawley
Production Manager	Mark Flanjak
Production Coordinator	Ayaan Abdule
Script Supervisor	Itzel Velazquez
1st AC	Joseph Chan
2nd AC	Brandon Vieira
2nd AC	Chris Mierzwinski
DMT	Jeff Wilston
VTR	Simon Sealy
Gaffer	Todd Hamacher
Gaffer	Mike Consiglio
Key Grip	Rico Joyce
Best Grip	Pete Elston
Package Truck / Swing	Michael Torelli
Art Production Assistant	James Crawford
Art Production Assistant	Mac Isen
Key Production Assistant	Oscar Weinstein
Catering	Blazing Kitchen
Camera	Objective One
Grip & Lighting	Affiliated Equipment
Camera Additional	2D House
Camera Additional	Frame Discreet
Walkies	Total Two Way
Location Support	Film and Event Solutions
Color/Online	RedLabTO
Colorist	Abe Wynen
Online Editor	Kevin Downer
Produtor	Emily Skeffington
Produtor executivo	Barclay Maude
Música	Pirate Sound
Casting	Mann Casting
Sound Design and Mix	Keith Ohman
Executive Sound Producer	Maggie Blouin Pearl
Research Partner	YouGov’s
Partner	Moon Time Connections
Partner	The Period Purse
Product Partner	Joni
Product Partner	Period Aisle
Product Partner	The Period Company
Product Partner	Saalt
Partner	Beatriz Muller
Nails	Lexi Tran