| Titulo | Worn Down by Words |
| Agência | Zulu Alpha Kilo |
| Campanha | The Micropedia of Microaggressions |
| Anunciante | Black Business and Professional Association, et al. |
| Marca | Black Business and Professional Association, et al. |
| Data da primeira Transmissão/Publicação | 2022 / 9 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | After launching The Micropedia, the world’s first encyclopedia of microaggressions, Canada’s leading DEI organizations sought to connect with the public and raise awareness of these everyday, harmful interactions.Due to their subtle, repetitive nature, microaggressions have been referred to as a death by a thousand papercuts. This inspired Worn Down by Words, a travelling art exhibit. Delicately crafted art pieces were created featuring layers of paper, cut to form a silhouette. Each featured a common microaggression with descending layers revealing the internalized harm. The exhibit toured public spaces and educational institutions – environments where someone may be experiencing or witnessing microaggressions.While visits to The Micropedia have been steady since launch, the impact of Worn Down by Words has resulted in significant spikes in access to the tool during exhibit periods – over 13,000 new visitors have been recorded during showings. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Auditivo | Pirate Toronto |
| Chief Creative Officer | Zak Mroueh |
| Director executivo criativo | Stephanie Yung |
| Director executivo criativo | Christina Yu |
| Director de arte | Andrea Por |
| Redator | Christina Roche |
| Designer | Zoe Kim |
| Design Director | Jeff Watkins |
| UI / UX Designer | Damian Simev |
| Account Management Team | Rob Feightner |
| Account Management Team | Karla Ramirez |
| Account Management Team | Micheal Braithwaite |
| Planning Team | Spencer MacEachern |
| Planning Team | Adrian Ver |
| Planning Team | Patrick Henderson |
| Planning Team | Sean Bell |
| Web Producer | Kenneth Haz |
| Audio Producer | Rebecca Adams |
| Production Director | Ola Stodulska |
| Studio Director | James Graham |
| Developer | Jake Edwards |
| Developer | Kyle Collins |
| Developer | Ariana Emond |
| Production Artist | Pavel Petriycki |
| Production Artist | Mila Lukezich |
| Production Artist | Cecilia Bernasch |
| Produtora | Zulubot |
| Realizador | Barbara Shearer |
| Produtor | Lauren Schell |
| Produtor | Mitch Cappe |
| Produtor | Adam Palmer |
| Produtor | Jackie Pal |
| Produtor executivo | Tom Evans |
| Director de fotografia | Greg Bennett |
| Empresa de produção | Zulubot |
| Editor | Jessie Posthumus |
| Editor | Felipe Chaparro |
| Animação | Ashlee Mitchell |
| Post-production Producer | Sarah Dayus |
| Post-production Producer | Mariya Guzova |
| Online Artist | Felipe Chaparro |
| Motion Graphics | Mike Sevigny |
| Efeitos especiais | Jay Baker |
| Colorist | Felipe Chaparro |
| Executive Audio Producer | Maggie Blouin Pearl |
| Engenheiro de áudio | Ian Boddy |
| Audio Social | Noah Mroueh |
| Illustrator | Nabil Elsaadi |
| Fotógrafo | Arash Moallemi |
| Production Artist | Ashleigh O’Brien |
More Work
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- PERIOD
- AGÊNCIA:
- Public Inc.
The Micropedia of Microaggressions (120s)
- MARCA:
- Black Business and Professional Association, et al.
- AGÊNCIA:
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- MARCA:
- Black Business and Professional Association, et al.
- AGÊNCIA:
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- AGÊNCIA:
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