Mark Tungate
Journalist and author at Adforum
Paris, França

Mark Tungate Publications

ArabAd: Help This Magazine Rebuild Beirut’s Ad Industry

23 September 2020
The Pan-Arab communications magazine will donate advertising revenue from its October issue to the city’s damaged or destroyed agencies. And it's asking you to help.

Epica Awards Juror Publishes Bestselling Hollywood Memoir

10 September 2020
Lisa Marks, a journalist who contributes to the annual Epica Book and regularly serves on the competition’s jury, has written a wry but useful “how to” book based on her experiences in Hollywood.

"This Is Planning's War": Alex Hesz, Group Chief Strategy Officer, adam&eveDDB

08 September 2020
How strategic planning can help brands battle the virus.

Innovations for “back to school” season

04 September 2020
Autumn is traditionally a time of return – to work, but especially to school. As this is a season like no other, here are some initiatives that take an innovative approach to teaching and learning.

How Tiina Salzberg's New Consultancy Helps Brands Re-Think Their Strategies

28 August 2020
The head of Amsterdam-based 180 Kingsday’s spin-off “brand coaching” service, 180 Thinking, explains what makes the operation so different.

Design Plus: Post-Pandemic Office Life

10 August 2020
Sooner or later many of us will go back to an office. But how will office space change to adapt to the post-virus era?

When Milton Glaser Relaunched New York

22 July 2020
The genius whose logo has appeared on millions of mugs and T-shirts passed away last month. Here’s the back story of his iconic design.

Ned Crowley: Hands On At dentsu mcgarrybowen

14 July 2020
The global chief creative officer of the recently-fused dentsu mcgarrybowen is keeping his feet on the ground despite his new international role.

Soundbites From The Summit

13 July 2020
Insights and talking points from a week-long meeting between agency holding companies and pitch consultants.

The AdForum PHNX High Flyers

10 July 2020
The year’s most unexpected awards event was a celebration of creativity in adversity. Here are the PHNX Grand Prix winners and highlights.

Virtual Pride

01 July 2020
In pandemic-struck 2020, a very special time of the year demanded innovative approaches.

Seeking Help In A Jobs Crisis

25 June 2020
The economic fallout of the outbreak has provoked layoffs and left freelancers without clients. We asked Uzma Afridi of the UK’s National Advertising Benevolent Society (NABS) for advice.

Design Plus: The Art of Black Lives Matter

18 June 2020
The movement has fuelled an outpouring of creativity, starting on the streets and flowing around the world online.

For Ali Rez, the Quest Continues

11 June 2020
The Impact BBDO ECD for Pakistan and the Middle East - and AdForum PHNX jury member - explains how he balances fun with purpose.

Unthreading the Webby Awards

05 June 2020
We take a dive into the best of the web and pick some of our personal favourites.

Design Plus: How Addikt Found Its Source

25 May 2020
The digital design agency based in Amsterdam – with an outpost in India – manoeuvred into the right space at the right time.

The Two Sides of Saatchi's Franki Goodwin

14 May 2020
With Saatchi & Saatchi London poised to celebrate its 50th anniversary in September, we interview creative director Franki Goodwin, who has a fascinating parallel career.

Getting back to nature – virtually

08 May 2020
How to reconnect with the beauty of nature at a time when travel is strictly limited.

Why Brands Should Advertise Now

05 May 2020
Do consumers want to hear from brands during the crisis? And if so, what should brands be saying? We ask three industry thinkers.

Shooting From A Distance

23 April 2020
Despite the fact that most of them are in lockdown, many production companies are continuing to make great work. We find out how.

The Mill: Keep Calm and Make Films

23 April 2020
We speak to The Mill's executive director Stephen Venning about how the production house is faring during the current crisis. Questions by Mark Tungate.

Design Plus: When Creativity Goes Viral

15 April 2020
The design world's response to the coronavirus has been extraordinary. Take a look at just a few of the standout visuals.

Willie Beamen's Team Spirit

06 April 2020
Nicolas de Fautereau, co-founder of the French agency, explains why we won't be able to interview Mr Beamen.

The World Within Your Walls

02 April 2020
Digital tools have made home confinement more bearable and occasionally even amusing.

How the Advertising Industry Is Standing Up To Uncertainty

27 March 2020
By drawing on its advantages, the ad industry has developed a surprisingly robust – and empathetic – response to the crisis. We asked agencies large and small about their strategies.

Design Plus: Harper's Bazaar Gets A Glossy Showcase

23 March 2020
Before the lockdown we visited an exhibition in Paris devoted to the history of Harper’s Bazaar magazine. Why not take a break from the news and come on a quick tour with us?

Wunderman Thompson UK and BT Sport: Game Changers

20 March 2020
A creative duo and their client are rewriting the script when it comes to promoting TV sport

Falling For Fornite

10 March 2020
But will the game’s allure for agencies continue into its fourth year?

Successful Debut For Epica Awards Sri Lanka

09 March 2020
Leo Burnett wins Grand Prix and Agency of the Year at unique local edition of the competition

Design Plus: Depot's Talent For Emotional Branding

28 February 2020
Step inside a Russian storehouse of ideas.

Quad’s French Luxury Unit Expands Into US

13 February 2020
In Finé teams up with creative studio whose clients include Beyoncé, Pharrell, Lexus and Beats.

The art of romance

05 February 2020
Rounding up the strange and the sublime to help you celebrate that special day.

Born Integrated, Growing Up Creative

26 January 2020
Serviceplan’s global CCO Alexander Schill reflects on the group’s 50th anniversary.

Back to the future

07 January 2020
It’s time for our annual round-up of trends and predictions for the coming year.

Advertising and the Xmas Factor

11 December 2019
Why Christmas is a creative playground for agencies.

At 100, KLM Flies Into the Future

09 December 2019
The Dutch airline is in the news, both for a big birthday and for encouraging travellers to think before they fly.

Pablo Walker: A View From the Top

05 December 2019
The President of McCann Worldgroup Europe discusses the network’s peak performance in 2019 and considers the year to come.

When the press rewards digital

03 December 2019
The Epica Awards – the global creative prize judged by journalists – took place in November. So which digital gems did they select?

Ideas to save the planet

06 November 2019
We are all anxious about the future of our home. Fortunately, there are some innovative initiatives that can make us feel a little better.

Six Reasons Why Leonardo da Vinci Was the Ultimate Creative

04 November 2019
And they may not be the ones you’re expecting. Inspired by a visit to the blockbuster exhibition at the Louvre in Paris.

FCB Unleashed: Susan Credle and Fred Levron

28 October 2019
The creative talents helping to steer FCB's transformation reveal the strategy behind the network’s record-breaking year.

Design Plus: Moving To Mars

18 October 2019
A new exhibition in London shows how innovative design may help us survive on the red planet.

Auto Advertising Changes Gear

17 October 2019
Climate concerns, the shift to electric, sharing versus owning – all of these are impacting the way car brands communicate. We spoke to some of those who are driving the change.

Job in Focus: UX/UI Designers

08 October 2019
What do the terms UX and UI design mean? What do UX and UI designers do? What education do you need to get into the field? What skills do you need to develop? Which firms employ UX/UI designers? A tech field demystified.

Global Headline Makers: Feng Huang (China)

04 October 2019
The multi-talented partner, co-founder, ECD and MD of FF Shanghai tells us how the agency is building a bridge between cultures.

Spikes of inspiration

02 October 2019
We delved into the digital award winners of the recent Spikes Asia competition to pick our favourites.

Design Plus: Guiltless Plastic

26 September 2019
Revolutionary Italian designs cross the Alps to go on show in Paris.

Telling Leadership Like It Is

26 September 2019
Chris Hirst, global CEO of Havas Creative, shares some insights from his no-nonsense book about how to be a boss.

Passport to innovation

04 September 2019
These travel campaigns are shattering the frontiers of tourism clichés

Hacking Human Behaviour

02 September 2019
David Raichman, ECD digital at Ogilvy Paris, is helping to usher in a new era of digital awareness.

The Escape Industry: How Iconic and Innovative Brands Built the Travel Business

October 2017
The Escape Industry takes readers on a journey through the evolution of this fascinating industry, from 19th century trailblazers such as Thomas Cook and The Ritz, to today's innovators such as TripAdvisor and Airbnb. A lively read full of incidents, anecdotes and unexpected encounters.

Adland: A Global History of Advertising (Second Edition)

July 2013
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author Mark Tungate examines key developments in the industry, from the first print ads, to the emergence of radio and TV and the opportunities afforded by the explosion of digital media. All backed up by exclusive interviews with adland luminaries including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty, Sir Martin Sorrell and George Lois.

Fashion Brands: Branding Style from Armani to Zara (3rd Edition)

October 2012
Fashion Brands takes you 'behind the seams' to expose how the use of advertising, store design and the media can transform a mere piece of clothing into something with an almost mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders.

Branded Beauty: How Marketing Changed The Way We Look

October 2011
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business.

Luxury World: The Past, Present and Future of Luxury Brands

October 2009
With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the façades of the world's most sophisticated businesses to show the reader how they function.

Branded Male: Marketing to Men

February 2008
Branded Male paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, author Mark Tungate finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.