Bajaj V - "The Sons of Vikrant"

Leo Burnett India

Leo Burnett India Mumbai, Índia

Prêmios

10140

Marca: Bajaj V
País: Índia

Anunciante: Bajaj Auto Ltd

Titulo	The Sons of Vikrant
Agência	Leo Burnett India
Campanha	The Sons of Vikrant
Anunciante	Bajaj Auto Ltd
Marca	Bajaj V
Posted	Novembro 2016
Sector Empresarial	Outros veículos
História	In 1971, India’s first aircraft carrier INS Vikrant played a decisive role in the historic Indo-Pak war which led to the birth of a new nation – Bangladesh. However in 2014, the government decided to send this legendary warship to the scrapyard. Bajaj Auto, India’s leading motorcycle company, stepped in and procured INS Vikrant’s scrap metal, forged it and gave it a new life, in the form of a new motorcycle- the Bajaj V.To take this story to the nation, we used a unique medium. After a nationwide search, we partnered with the brave naval officers who fought aboard the INS Vikrant in the 1971 war and made a documentary series titled ‘The Sons of Vikrant’. Through this content, the untold stories of pride and valour of the warship were revealed to the nation. Thus these war heroes became the messengers for the nation’s bike.
Tipo de Mídia	Viral
Chief Creative Officer	Rajdeepak Das
Chief Executive Officer (CEO)	Saurabh Varma
Director executivo criativo	Prajato Guha
Director executivo criativo	Sachin Kamble
Director criativo	Kevin Lobo
Director criativo	Vikrant Yadav
Redator	Vikrant Yadav
Redator	Vivek Unnikrishnan
Director de arte	Kevin Lobo
Director de arte	Deepak Jage
Director de arte	Vikrant Wadkar
Designer gráfico	Kevin Lobo
Designer gráfico	Deepak Jage
Designer gráfico	Vikrant Wadkar
Account Manager	Sanju Menon
Account Manager	Rajiv Wadhwa
Account Manager	Anuj Abraham
Account Manager	Varsha Roy
Planeador	Akshaya Karanth
Realizador	Rajesh Saathi
Producer	Harish Nambiar