| Titulo | Reuniting memories from 1947 |
| Brief | The 1947 Partition of India and Pakistan created two separate nations, forcing more than 14 million people to migrate overnight. Many of them left belongings behind. Nearly 70 years later, OLX, a used goods site operating in India and Pakistan, launched Dastaan: a project that aimed to reunite people with their lost objects. People in both countries were asked to list things that had been left behind during the Partition. A video featuring a real life story kicked off the campaign. Soon thousands of people were reunited with evocative objects and family heirlooms. |
| Agência |
Leo Burnett India
|
| Campanha |
Reuniting memories from 1947
|
| Anunciante |
OLX.in
|
| Marca |
OLX
|
| Posted | Novembro 2016 |
| Sector Empresarial | Leilões online
|
| História | OLX.in is a free local classifieds site. Sell anything from used cars to mobiles, furniture, laptops, clothing and more. Submit ads for free and without creating an account. If you want to buy something - here you will find interesting items, cheaper than in the store. Start buying and selling in the most easy way on OLX.in. |
| Chief Creative Officer |
Rajdeepak Das
|
| Chief Executive Officer (CEO) |
Saurabh Varma
|
| Director criativo |
Rajdeepak Das
|
| Director criativo |
Gunjan Poddar
|
| Director criativo |
Sudhir Das
|
| Director criativo |
Indrajeet Kadam
|
| Redator |
Ashish Sharma
|
| Redator |
Arzan Antia
|
| Redator |
Himanish Ashar
|
| Redator |
Sriram Iyer
|
| Redator |
Nitin Menon
|
| Redator |
Shinjini Banerjee
|
| Director de arte |
Maruthi Sivakumar
|
| Director de arte |
Nidhi Handa
|
| Director de arte |
Raj Girdhar
|
| Produtora |
Red Ice
|
| Realizador |
Robby Grewal
|
| Producer |
Gary Grewal
|
| Produtor da agência |
Vandana Singh
|
| Produtor da agência |
Karan Sharma
|