Steve Cope
Director at 2AM, London
London, Reino Unido
TituloHouse Hunt
Agência
Campanha House Hunt
Anunciante National Centre for Domestic Violence
Marca NCDV
Data da primeira Transmissão/Publicação 2013 / 3
Sector Empresarial Acções caridade, fundações, voluntariado
História The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’
As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV. 
Tipo de Mídia Televisão
Comprimento
Produtora
Director de publicidade
Realizador
Director executivo criativo
Director de arte
Redator
Produtor da agência
Director de contas
Producer
Editor
Som

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