Steve Cope
Director at 2AM, London
London, Reino Unido
TituloThe Big C
Agência
Campanha The Big C
Anunciante World Child Cancer
Marca World Child Cancer
Data da primeira Transmissão/Publicação 2016 / 3
Sector Empresarial Associações de informação e de luta contra doenças
Legenda Let's Help Even the Odds
Filosofia The idea behind the film is simple, yet powerful - two children from different backgrounds play with the same wooden block, which starts as a toy in the hands of the Western child. In 30 seconds, the block travels towards a child in Bangladesh, transforming into an enormous crate, growing progressively bigger and bigger as it makes its journey. The goal of this striking metaphor is to bring to life the fact that, in the UK, a child diagnosed with cancer has an 80 per cent chance of survival, whereas in Bangladesh, they have only 10 per cent. 
Tipo de Mídia Televisão
Comprimento
Produtora
Sound Company
Post Production Company
Director de arte
Redator
Director de contas
Realizador
Produtor executivo
Produtor
Produtor
Production Manager
Director de fotografia
Director de fotografia
Sound Designer
Offline Editing Company
Offline Editor
Visual Effects Supervisor
Pós-produção
Grading
CGI

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