Titulo | Play My Tweet |
Agência | BBDO New York |
Campanha | Play My Tweet |
Anunciante | Foot Locker |
Marca | Foot Locker |
Posted | Abril 2016 |
Sector Empresarial | Outros |
História | NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter. |
Tipo de Mídia | Outros |
Comprimento | |
Empresa de produção | MacKenzie Cutler |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Director executivo criativo | Chris Beresford-Hill |
Director executivo criativo | Dan Lucey |
Director de arte | Martins Zelcs |
Redator | Bryan Stokely |
Director of Integrated Production | David Rolfe |
Associate Director of Digital Production | Joe Croson |
Event | Olivia Boutcher |
Interactive producer | Eric Bloom |
Project Manager | Michael Gentile |
Account Manager | Troy Tarwater |
Account Manager | Janelle Van Wonderen |
Account Manager | Nick Robbins |
Account Manager | Samuel Henderson |
Digital Strategist | Rhys Hillman |
Produtora | The Kitchen |
Realizador | Law Chen |
Director de fotografia | Jon Chen |
Produtor executivo | Renee Haar |
Produtor de linha | Jonathan Hsu |
Event | Keith Vogelsong |
Editor | Nick Divers |
Produtor executivo | Sasha Hirschfeld |
Música | Cameron Thompkins |