Chiat/Day has named Chris Beresford-Hill chief creative officer of its New York office. The agency veteran moves from fellow Omnicom shop BBDO New York, where he had served as executive vp-creative director. The appointment marks the first time he's assumed an agency's top creative post.
Beresford-Hill steps into the role previously held by Chris Garbutt, the former TBWA global creative president, promoted in May to become the agency's global creative chief.
Beresford-Hill will report to Garbutt and partner with New York CEO Rob Schwartz. He'll oversee creative on the agency's entire roster of clients, which includes Accenture, Adidas, Eos, Pepsico's Izze brand, Michelin, Nissan, McDonald's, TD Bank, Travelers Insurance and others. He'll also be a part of TBWA's Global Creative Core, the agency's leadership group responsible for executing its "disruption" ethos across the entire company.
At BBDO New York, where he led the Foot Locker, Guinness, and Priceline.com accounts, with his partner Dan Lucey. Chris' works consistently infiltrated pop-culture and left a tangible impact on his clients’ businesses. One of his Foot Locker campaigns, featuring Mike Tyson returning Evander Holyfield’s ear, was covered on the TODAY show, CNN, and ABC World News; it also came in #1 on TruTV’s Funniest Commercials of the Year special. Another Foot Locker campaign, featuring Manny Pacquiao baiting Floyd Mayweather, reopened talks between the boxers' camps, and is widely considered one of the main reasons the Fight of the Century finally happened. His Guinness film, “Wheelchair Basketball,” was covered by Good Morning America the day after it first aired; it was also named one of TED's Ten Ads Worth Spreading, and received the Christopher & Dana Reeve Foundation’s Visionary Leadership award. His digital short in support of marriage equality, Devin & Glenn, landed on the front page of the Huffington Post, and TIME magazine named his 2007 Emerald Nuts spot, ”Boogeyman,” the best super bowl ad of the decade. Chris has won all of the industry's top creative honors and has been featured as part of AdWeek’s “Best Creatives,” Business Insider’s “24 Most Creative People in Advertising,” AdAge’s “40 under 40” and Adweek’s “Creative 100," a list of the most inventive talent in marketing, media and tech.