Ocado - "10,000 Price Promises"

St. Luke’s Communications

St. Luke’s Communications London, Reino Unido

1303

Marca: Ocado
País: Reino Unido

Anunciante: Ocado

Titulo	10,000 Price Promises
Agência	St. Luke’s Communications
Campanha	10,000 Price Promises
Anunciante	Ocado
Marca	Ocado
Data da primeira Transmissão/Publicação	2023 / 5
Sector Empresarial	Compras online e comércio electrónico
História	In the 30-second film “10,000 Price Promises”, our protagonist is first alerted to a strange presence in her kitchen when her dog looks quizzically at her bread bin. It begins moving of its own accord, eventually pinging open to reveal a value roundel bobbing away next to her crumpets and mixed seed deli rolls. The pinging sweeps across the kitchen, with a pull-out shelf pushing itself out to show cans, jars and packages and numerous value roundels, only for the fridge and freezer to get in on the act too. The protagonist’s attention then turns to a wall cabinet as it flings open, with thousands more value roundels toppling out and filling her kitchen – a physical representation of just how extensive the Ocado Price Promise is. As the woman and her dog emerge from the avalanche, the voiceover reminds viewers that if their like-for-like shop on Ocado isn’t already cheaper than Tesco.com, customers are given a voucher for the difference.
Filosofia	Ocado, the world’s largest dedicated online grocery retailer, is launching a new nationwide advertising campaign promoting its Ocado Price Promise value proposition, for the summer. Created by independent creative agency St Luke’s, the multi-media campaign leads with a TV spot in which, to illustrate just how extensive this is, St Luke’s subverts the superimposed “value” icons that typically ping onto screens out of nowhere in supermarket TV ads, by turning them into physical roundels. All the Ocado Price Promise assets used in the advert including the design of the roundel, and website, were designed by Ocado’s creative team. The campaign breaks on 22 May and runs on TV, video-on-demand services, YouTube, social media and digital until July. Media planning and buying for the campaign is through Hearts & Science and Threepipe.
Tipo de Mídia	Televisão
Comprimento	33 seconds
Empresa de design sonoro	Jungle Studios
Director de publicidade	Sarah Emerson
Director de publicidade	Alex Raybould
Director de publicidade	Kate Kennedy
Director de publicidade	Muna Ali
Joint Chief Creative Officer	Al Young
Creative Partner	Julian Vizard
Copywriter / Art Director	Joanne Boyle
Copywriter / Art Director	Hannah Talbut
Produtor da agência	Jenny Busby
Planner	Charlotte Walters
Diretor dos Negócios	Anastasia Terzeon
Senior Account Director	Claire Smith
Director de contas	Charlotte Crawley
Realizador	Fatal Farm
Produtor	Harry Chambers
Produtor executivo	Andy Eaton
Editor	Martin Fickling
Pós produção	Agile studio
Director de fotografia	Theo Garland
Designer de produção	Sets Appeals
1st AD	James Dyer
Stylist	Mekel Bailey
HMUA	Sogol Razi
Sound Designer	Ben Leeves
Media planning/buying	Hearts & Science
Media planning/buying	Threepipe Communications Ltd