Titulo | Sue & Simon, Experience |
Agência | St. Luke’s Communications |
Campanha | Food for Thought |
Anunciante | Ocado |
Marca | Ocado |
Data da primeira Transmissão/Publicação | 2022 / 10 |
Sector Empresarial | Compras online e comércio electrónico |
Filosofia | The world’s largest online supermarket, Ocado has launched a playful customer-centric campaign that passes the mic over to their shoppers - while humorously transforming them into talking fruit and veg. Over the next four weeks, in this suitably named campaign “Food for Thought”, 11 animated films will launch across Ocado’s social YouTube, Facebook, Instagram, Snapchat and Pinterest channels with the aim of informing and reminding the UK of the multiple benefits of doing their weekly shop, online at Ocado. From animated characters - such as an egg and cress, discussing Ocado’s wide range of mayonnaise, to two loved-up berries, who appreciate Ocado delivering M&S straight to their door - these films approach customer testimonials in a fresh and thumb-stopping way. |
Tipo de Mídia | Interatividade |
Comprimento | |
Director de publicidade | Sarah Emerson |
Director de publicidade | Ellie Smith |
Director de publicidade | Kate Kennedy |
Chief Creative Officer | Alan Young |
Director de arte | Laura Stevens |
Redator | Claire Wombwell |
Produtor da agência | Davina Hickson |
Creative Producer | Christine Sibthorp |
Chief Strategy Officer and Partner | Dan Hulse |
Diretor de Estratégia | Charlotte Walters |
Senior Planner | Tara Ellis |
Diretor dos Negócios | Anastasia Terzeon |
Senior Account Director | Samantha Cowley |
Director de contas | Vicci Goulder |
Account Manager | Amie Goldstein |
Account Manager | Sam Everett |
Senior Motion Designer | Jon Hubbard |
Motion Designer | Jason Guest |
Food Stylist | Charlotte Love |
Media Buying Agency | Hearts & Science, MMC |