Elite - "Before/After"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

22059

Marca: Elite
País: Israel

Anunciante: Strauss Group Inc.

Titulo	Before/After
Agência	BBR Saatchi & Saatchi
Campanha	The Israeli Chocolate Bar That’s Fighting the Corona Virus
Anunciante	Strauss Group Inc.
Marca	Elite
Data da primeira Transmissão/Publicação	2020 / 3
Sector Empresarial	Chocolate
História	In a world where all government systems and experts are busy fighting the Corona virus, what can a chocolate brand do to contribute to the fight? Well, let’s be honest not very much. But that didn't stop Elite’s “Keef Kef” brand from playing its humble part. Elite chocolate’s “Keef-Kef” bar is an iconic choclate bar every Israeli has grown up on. Its name is based on two words which taken together mean fun. But when you break up the combination, you’ll notice that the first word is “Keef” - the Hebrew word for “High Five”. So right after the Israeli Ministry of Health released the Corona coping guidelines that included a ban on hand shakes and high fives of all kinds, we embarked on a billboard and social media Real Time Marketing campaign. We deleted the first half of the brand’s name (“Keef” which means “highfive”) and left only the fun (“Kef” in Hebrew slang). Below a picture of the bar and its newly trumped logo, we wrote just one sentence: Give up the high fives, for the time being.
Tipo de Mídia	Cartaz
Chief Executive Officer (CEO)	Ben Muskal
Chief Creative Officer	Yaron Perel
Director criativo	Shay Israel
Director de arte	Noa Navot
Redator	Shlomo Kavas
Digital Creative Director	Chen Sasson
VP, Director of Strategic Planning	Yossi (Joe) Baruch
Planeador estratégico	Lora Goichman
Marcom Director	Eva Hasson
Supervisor de conta	Sivan Bar-Dagan
Executivo de contas	Yaara Mazor
Studio Director	Lea Avram Vayzer
Design de imagens	Idan Perets
Design de imagens	Eyal Vinitzer