eToro.com - "Not Investment Advice (Featuring Kristian Nairn)"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

9714

Marca: eToro.com
País: Israel

Anunciante: eToro

Titulo	Not Investment Advice (Featuring Kristian Nairn)
Agência	BBR Saatchi & Saatchi
Campanha	HODL
Anunciante	eToro
Marca	eToro.com
Data da primeira Transmissão/Publicação	2018 / 10
Sector Empresarial	Serviços financeiros online
História	Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of HODOR who throughout the show’s seasons carries Bran on his back while uttering only a single word: ‘HODL’. A word which has sparked many memes and which according to eToro’s latest global campaign is a gross misappropriation. HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it. So in an attempt to familiarize people with the world of finances, cryptocurrency and online social trading,
Tipo de Mídia	Televisão
Comprimento	103 seconds
Chairman	Yossi Lubaton
Chief Executive Officer (CEO)	Yossi Lubaton
Chief Executive Officer (CEO)	Ben Muskal
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Redator	Omri Tzidon
Director de arte	Shani Sofer
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Digital Producer	Tali Sasson
VP of Client Services	Noa Sharf
Supervisor de conta	Shirley Konka
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Executivo de contas	Mor Lewit
VP, Director of Strategic Planning	Yossi Baruch
Diretor de Planejamento Estratégico	Lora Goichman
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Planeador	Eva Hasson
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Produtor	Ariel Pridan
Marketing Operations Manager	Avital Sobol
Director de publicidade	Yoni Assia
Director de publicidade	Shlomi Dubish
Director de publicidade	Mor Barkai