Para Chocolate - "Sweet Advisor"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

11802

Marca: Para Chocolate
País: Israel

Anunciante: Para Chocolate

Titulo	Sweet Advisor
Agência	BBR Saatchi & Saatchi
Campanha	Sweet Advisor
Anunciante	Para Chocolate
Marca	Para Chocolate
Data da primeira Transmissão/Publicação	2019 / 5
Sector Empresarial	Chocolates, barras, rebuçados, pastilhas
Filosofia	The Eurovision song contest is the biggest musical event in the world and this time it’s taking place in sun filled Tel Aviv – the ‘city that never sleeps’. In total, some 18.000 tourists are expected to make their way here. That’s why Para Chocolate, Israel’s national chocolate brand thought up a way of making their stay super sweet and at the same time give them a taste for the place they wouldn’t forget. Working with one of the country’s best chocolatiers, it created Para Chocolate’s ‘Sweet Advisor’. A map of Tel Aviv made entirely of Para chocolate that not only details the city’s sweetest spots - but the city’s best kept secrets and places only the locals know about but make Tel Aviv what it is. The map which awaited them on their bed at Brown and Atlas Hotels throughout the city, pinpointed over 10 points of interest in the city including: The Shuk HaPishpeshim Flea Market - one of the city’s most colorful places where you can find vintage items while walking through the market’s picturesque side streets filled with bars and restaurants. The Habima Square – one of the city’s most beautiful squares and home to the Habima Theater with its sunken garden in which we recommend sitting and drinking a beer from one of the nearby bars and cafes. The Rabin Square – where you’ll find the world’s largest concentration of peace doves. The Brown Bar - Located at the Brown Hotel which offers a real Tel Aviv kind of atmosphere and the best cocktails this side of the Middle East. While our chocolate is probably too good to share, we’re pretty sure our visiting music fans will share the knowledge with their friends to make sure they have a stay that really rocks!
Tipo de Mídia	Viral
Comprimento	43 seconds
Chief Executive Officer (CEO)	Ben Muskal
Chief Creative Officer	Yaron Perel
Creative Director	Shay Israel
VP Content & Production	Iris Yisraeli
Producer	Nurit Rimon
Producer	Tali Sasson
Digital Creative Director	Idan Kligerman
Director de arte	Gal Porat
Redator	Ran Even
VP Strategy	Yossi (Joe) Baruch
Creative Strategy	Eva Hasson
Strategic Planning Supervisor	Zemer Doron
Planeador estratégico	Assaf Hauschner Regev
Strategic Media Planner	Ronit Shekel
Traffic Director	Ronit Doanis
Traffic	Mor Hay
VP Client Services	Lee Bryn
Account Supervisor	Ronny Chaikin
Account Executive	Michal Kadosh
Account Executive	Sapir Seren
Studio BBR Manager	Yaron Keinan
Art Director Studios	Gabi Levi Elkayam
Studio BBR	Masha Varshitsky
Video Editor and Director	Leehou Porat
Marketing Content	Hadas Cohen
FIREWORKS C.E.O & Chief Creative Officer	Yariv Twig
FIREWORKS Studio Manager	Livnat Tasa
FIREWORKS Studio	Assi Eliovich
FIREWORKS Studio	Omri Tal
Chocolatier	Oded Maximov – Mokaya Chocolate