Free Press Unlimited - "The Erased"

180 Amsterdam

180 Amsterdam Amsterdam, Países Baixos

Prêmios

327

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Marca: Free Press Unlimited
País: Países Baixos

Anunciante: Free Press Unlimited

Titulo	The Erased
Brief	The Erased Font is specifically designed to make censorship visible by erasing one word for each journalist who has been imprisoned.The font uses "ligatures", a traditional feature in typography, in a creative way to automatically censor words when the font is selected. Each erased word is connected to an imprisoned journalist and represents the topics they reported on. By using the open-source platform GitHub, we made it easy for everyone to use the Erased font. With our developed "erase toggle", users could seamlessly integrate the font into their websites to help spread awareness about censorship around the world. The idea finds a new and smart way to make censorship - almost invisible by definition - visible. It makes the frustration of having the truth kept from you tangible and addresses the larger issue of journalists being imprisoned. It makes an important point: the end of free press spells the end of truth.
Agência	180 Amsterdam
Campanha	The Erased
Anunciante	Free Press Unlimited
Marca	Free Press Unlimited
Data da primeira Transmissão/Publicação	2023 / 5
Sector Empresarial	Instituições, organizações não governamentais
História	The Erased: the font making news censorship visible.
Tipo de Mídia	Case Study
Director executivo criativo	Pol Hoenderboom
Director criativo	Marlon von Franquemont
Director criativo	Reinier Gorissen
Director criativo	Jeena van der Heul
Director de arte	Artur Dias
Chief Creative Officer	Kalle Hellzen
Director de contas	Neeltje Prevo
Diretor de Estratégia	Rene van der Hoofd
Design Intern	Pip van Gelderen
Director de arte	Tobias van Kemper
Director executivo criativo	Martijn van der Does