Charité – Universitätsmedizin Berlin - "Printed by Parkinson's"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Alemanha

Prêmios

908

Marca: Charité – Universitätsmedizin Berlin
País: Alemanha

Anunciante: Charité – Universitätsmedizin Berlin

Titulo	Printed by Parkinson's
Agência	INNOCEAN Europe
Campanha	Printed by Parkinson's
Anunciante	Charité – Universitätsmedizin Berlin
Marca	Charité – Universitätsmedizin Berlin
Data da primeira Transmissão/Publicação	2023
Sector Empresarial	Instituições, organizações não governamentais
História	Parkinson’s was diagnosed over 200 years ago, and there is still no cure to this day. While most people think it’s just the “Shaking-disease”, it actually has more than 40 symptoms. And what’s worst: the lack of awareness leads to stigma and isolation. To raise awareness and stress the importance of more research, we partnered Charité Berlin, one of Europe’s biggest university hospitals, and developed a project that would involve courageous patients, art and technology. From the start, we knew we had to create something special in order to grab people’s attention. So,we 3D-printed the beloved objects of six patients while the printer was affected by their personal tremor data – visualising the impact Parkinson’s is having on their daily lives. The collection was launched on World Brain Day and exhibited in Berlin. The vernissage event was visited by hundreds of people from different fields: from doctors to patients and art lovers.
Tipo de Mídia	Case Study
Comprimento	123 seconds
Global Chief Creative Officer	Jeremy Craigen
Chief Creative Officer	Gabriel Mattar
Director executivo criativo	Ricardo Wolff
Conceito	Marlon von Franquemont
Account Manager	Leonie Knorr
Project Manager	Dennis De Rooij
Redator	Reinier Gorissen
Equipa criativa	Roan Laanen
Designer	Nicolaas Kotze
Designer	Mischa Loppies
Innovation Director	Geert Eichhorn
Director técnico	Martin Grootendorst
Development	Djordan Papilaya
Project Manager	Javi Sancho Rodriquez
Produtor executivo	Jeff Baker