Tata Tiscon - "Dawaai"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, Índia

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Marca: Tata Tiscon
País: Índia

Anunciante: TATA

Titulo	Dawaai
Agência	Wunderman Thompson South Asia
Campanha	Samajhdar Banein. Behtar Chunein
Anunciante	TATA
Marca	Tata Tiscon
Data da primeira Transmissão/Publicação	2023 / 7
Sector Empresarial	Química e produtos derivados, metalurgia
Filosofia	While building a home is a dream for many Indians, the home building category is a very low involvement one. People spend a lot of time to choose a home design, or on the interiors, whereas procuring building materials is generally a decision left to the contractor. The science of the category, too, is not easy to understand for the common man. Hence, most purchases are driven by fringe benefits rather than real product benefits. Tata Tiscon, India’s largest selling TMT rebar brand from the house of Tata Steel, has released a new campaign conceptualized by Wunderman Thompson India to address this concern. Focused on the latest range of 550SD rebars, the 360-degree campaign is built around a set of 3 TVCs where a friendly, neighbourhood engineer educates the home builders and urges them to make an informed purchase decision. Because, only when one digs a little deeper, does one realize that Tata Tiscon 550SD is a much superior TMT rebar.
Tipo de Mídia	Televisão
Comprimento	45 seconds
Chief Commercial Officer	TVS Shenoy
Chief of Marketing & Sales	Karthik Narayana
Director de publicidade	Hemant Bhargava
Director de publicidade	Anik Bhowmik
Director de publicidade	Shivam Paliwal
Director de publicidade	Debali Mukherjee
SVP & Managing Partner	Vijay Jacob Parakkal
VP, Senior Executive Creative Director	Arjun Mukherjee
Equipa criativa	Aniket Chattopadhyay
Equipa criativa	Moeinuk Sengupta
Equipa criativa	Sarasij Dasgupta
Business Affairs	Soumya Chattopadhyay
Business Affairs	Arko Majumdar
Business Affairs	Tridipta Dey
Produtora	Now Films
Realizador	Anwar Sayeed