Titulo | Wyndham Rewards |
Agência | People Ideas & Culture |
Campanha | Wyndham Rewards |
Anunciante | Wyndham Worldwide Corporation |
Marca | Wyndham Rewards |
Data da primeira Transmissão/Publicação | 2015 / 5 |
Sector Empresarial | Hotéis e resorts |
Legenda | You've Earned This |
História | THE CHALLENGE How do you help people realize that 15 iconic brands spanning from economy to upper upscale… all belong to the largest hotel network in the world? THE BELIEF After years and years of empty promises by the hotel industry, it’s finally time for “the 95%” of our society… to be recognized for what they deserve. THE IDEA Bring marketing & operations together to design the most democratic loyalty program in the world… introduced by an altruistic character whose role is to turn regular travelers into today’s heroes. |
Tipo de Mídia | Case Study |
Comprimento | |
Mais Informações | https://www.wyndhamrewards.com/trec/consumer/home.action |
Produtora | CY&N by PI&C |
Director executivo criativo | Domenico Vitale |
Director executivo criativo | Doug Raboy |
Director de arte | Carter Storozynski |
Director de arte | Emilie Olsson |
Director de arte | Clara Calvo-Sotelo |
Director de arte | Francois Nguyen |
Director de arte | Stefania Sessa |
Redator | Michael Ludwig |
Redator | Katie Redmond |
Redator | Mara Miculescu |
Redator | Ciaran Murphy |
Realizador | Jill Greenberg |
Realizador | Mike Maguire |
Director de fotografia | Daniel Landi |
Guarda-roupa/estilista | Mr. Gammon |
Produtor | Fanny Vasseur |
Produtor executivo | Mike Paletta |
Account Manager | Vanessa Zanchi |
Editor | Travis Gorzelsky |
Diretor de Estratégia | Enrico Gatti |
Project Manager | Melissa Cordaro |
Associate Producer | Will Utley |