Henry Medina
VP Creativo y Director Creativo General at DDB Bolivia
La Paz, Bolívia
TituloMobile ATMs
Campanha Mobile ATMs
Anunciante Blink
Marca Blink
Data da primeira Transmissão/Publicação
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Legenda The first mobile atm network in the world.
História BLINK is The First Mobile ATM Network in the World. We have already won a Gold in Innovation at El Ojo de Iberoamérica 2018 in Argentina with ideas such as Kingo (The First Pre-paid Energy System in the World) and MyLine Powered By Google. Juries from Google, Accenture and R/GA picked up our idea as the best one in Prototype Category.
Filosofia With this fintech startup we want to make cash more available on the go.
Problema Bolivia is a country with only around 40 ATMs for every 100,000 citizens, and they are only accesible to the most privileged.
Resultado The hope is for Blink’s system to expand the number of ATMs in the country nearly twenty-fold generating a massive financial inclusion.
Tipo de Mídia Applications
Director executivo criativo
Director de contas
Director de arte
Designer gráfico
Interface Design
Produtor executivo
Sound Designer

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