Henry Medina
VP Creativo y Director Creativo General at DDB Bolivia
La Paz, Bolívia
Titulo"JERK"
Agência
Campanha "JERK"
Anunciante Banco de Crédito de Bolivia
Marca BCP
Data da primeira Transmissão/Publicação
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
História Brands are like people, so don´t let yours become a jerk.
Filosofia Brands are like people, so don´t let yours become a jerk.
Problema All banks think they should sell all their products and atributes in a hardselling way. If you show this as the bank were a person, this person would be a jerk. We are trying to be different and ask people what they want from us through a website www.experienciabcp.com.bo
Resultado Thousands of ideas and suggestions in how we can avoid becoming a jerk bank.
Tipo de Mídia Televisão
Comprimento
Chief Creative Officer
Head Of Planning
Designer gráfico
Director de arte
Produtor executivo
Filmmaker
Advertising Agency
Produtora
Supervisor de clientes

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