| Titulo | The Responsible Manhole |
| Agência | Dentsu India |
| Campanha | The Responsible Manhole |
| Anunciante | TVS Motors Limited |
| Marca | TVS |
| Data da primeira Transmissão/Publicação | 2022 |
| Sector Empresarial | Outros veículos |
| História | Dentsu Creative’s latest innovation ‘The Responsible Manhole’, a road safety initiative in partnership with the Brihanmumbai Corporation (BMC) and TVS Motor Company, addresses the critical issue of open manholes in the city. According to a survey, two-wheeler riders are the obvious victims of the submerged open manholes in the city. As part of the initiative, a unique device will be installed at multiple locations which are the most prone to flooding. This warning device is installed beneath a manhole. The device is connected to a specially designed app created for the BMC, it receives real-time notifications along with the geolocation of the open manhole. As it rains and the manhole cover is dislodged, the device automatically rises above ground and gets activated. Once activated, it alerts passers-by with LED blinker and buzzer. It also notifies the BMC via the app for prompt action. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Creative Supervisor | Fred Levron |
| Creative Supervisor | John Bleeden |
| Creative Supervisor | Jayme Blasko |
| Creative Supervisor | Amit Wadhwa |
| Creative Supervisor | Ajay Gahlaut |
| Technology Lead, Ideation and Creative supervision | Gurbaksh Singh |
| Equipa criativa | Chaitanya Joshi |
| Equipa criativa | Siddharth Shervegar |
| Equipa criativa | Mark Flory |
| Equipa criativa | Rohan Naterwalla |
| Equipa criativa | Shreyank Naik |
| Pós produção | Sahil Chauhan |
| Produção | Rakesh Bairwa |
| Developer | Rahul Sharma |
| Programador | Anurag Soni |
| Developer | Mohit Rawat |
| Redator | Amit Chauhan |
| Redator | Ashmak Maity |
| Equipa criativa | Sanket Palkar |
| Redator | Supriya Jain |
| Redator | Manish Badlani |
| Art | Tejas Berde |
| Art | Rushikesh Wadkar |
| Art | Zain Shaikh |
| Product Research | Deepshikha Singh |
| Designer | Puru Vishnoi |
| Product Development | Sanjeev Kumar |
| Product Development | Anjul Choudhary |
| Software Development | Aman Kapoor |
| Product Development | Sushil Baranwal |
| Senior Leadership | Indrajeet Mookerjee |
| Senior Leadership | Ashit Chakravarty |
| Senior Leadership | Harsh Shah |
| Senior Management | Samrat Chengapa |
| Senior Management | Deepak Kumar |
| Senior Management | Amit Kabre |
| Senior Management | Ashwath Kumar |
| Senior Management | Sanila Narang |
| Account Management | Rajdeep Sinha |
| Senior Management | Ajit Thomas |
| Produtora | Morphedo Technologies |
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