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Fred Levron
Fred Levron
Global CCO at ---
New York, Estados Unidos
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TituloThe Forgotten Team
Agência
Campanha The Forgotten Team
Anunciante MEO
Marca MEO
Data da primeira Transmissão/Publicação 2022 / 11
Sector Empresarial Serviços de telefone móvel
História Reports of corruption and human rights abuses during the construction of stadiums and infrastructure for the 2022 World Cup in Qatar made it a highly controversial event. More than 6,500 workers lost their lives due to bad working conditions, while thousands more were subjected to modern-day slavery.As the biggest broadcaster in Portugal and long-time sponsor of the national team, MEO questioned their responsibility. How could MEO fulfil all commercial obligations while upholding their ethical principles?The Forgotten Team is a bold tribute to the thousands of migrant workers who died for the 2022 World Cup. The Team’s jersey was inspired by the workers vests and Human Rights Act Article 4. Its members were made up of the 10.33 million people in Portugal.
Tipo de Mídia Relações públicas
Director de arte
Art Director Assistant
Assistant Director
Chief Creative Officer
Redator
Designer
Realizador
Editor
Editor
Director executivo criativo
Produtor executivo
Realizador
Global Chief Creative Officer
Designer gráfico
Head of Design
Chefe de Digital
Chefe de produção
Motion Designer
Motion Graphics Designer
Motion Graphics Designer
Photo Producer
Fotógrafo
Post-production Producer
Production Manager
Director de contas
Account Manager
Chief Executive Officer (CEO)
Head of Strategy
Head of Studio
PR manager
PR manager
Produtor
Produtor
Produtor
Produtor
Estrategista
Estrategista

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