Titulo | Princeland (Website) |
Agência | Ogilvy Paris |
Campanha | Princeland |
Anunciante | Mondelez International |
Marca | Prince |
Data da primeira Transmissão/Publicação | 2013 / 10 |
Sector Empresarial | Biscoitos, pão, bolachas |
História | SUMMARY : Prince is the leading children's biscuits brand in France and Belgium. It was perceived as being less relevant by mothers and very old fashioned by its consumers, children. In order to maintain the brand's leadership it was important to re-vitalise the brand's equity strengthening the relationship of trust with mothers whilst finding a way to engage with children. A storytelling platform, Princeland, was created and orchestrated through a multi-media connections plan, allowing Prince both to reassure mothers and to win the hearts of children, strengthening Prince’s business and brand leadership. |
Tipo de Mídia | Branded Content |
Mercado | França |
Mais Informações | http://www.luprinceland.com |
Chief Creative Officer | Chris Garbutt |
Director criativo | Fred Levron |
Produtor da agência | Laure Bayle |
Produtor da agência | Antoine Bagot |
Realizador | Rémi Chapotot |
Realizador | Tristan Michel |
Produtora | Cube |
Redator | Antoine Gauquelin |
Redator | remy aboukrat |
Redator | David Martin Angelus |
Director de arte | Julien Conter |
Director de arte | Chris Rowson |
Director de arte | Eve Roussou |
Director de publicidade | Mike Middleton |
Director de publicidade | Karine Chick |
Director de publicidade | Julie Levet |
Account Manager | Benoit de Fleurian |
Account Manager | Natalie Heckel |
Account Manager | Myriam Nouicer |
Account Manager | Alix Trinh |
Planeador estratégico | Alexandra Mimoun |
Planeador estratégico | Antoine Bayle |