McDonald's - "Dracula"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, França

1462

Titulo	Dracula
Agência	TBWA\PARIS
Campanha	New Colors
Anunciante	McDonald's
Marca	McDonald's
Data da primeira Transmissão/Publicação	2023 / 3
Sector Empresarial	Restaurantes e comida rápida
História	With a print campaign with a powerful concept, which changes the colors of intergenerational icons and legendary uniforms that everyone knows, such as Chaplin, Zorro, an English guard, a vampire.
Filosofia	The opportunity to put color in the daily life of the French at this end of winter.
Problema	McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors
Tipo de Mídia	Imprensa e publicações
Comprimento	40 seconds
Trilha sonora	Coming Thru
Director de publicidade	Xavier Royaux
Director de publicidade	Anne LAINE
Director de publicidade	Clémence de Raulin
Director de publicidade	Guillaume Milesi
Director de publicidade	Marie Olivier
Account Management	Christophe Neyret
Account Management	Margaux Wanin
Account Management	Julia Montagu
Account Management	Nina Fernandes
Director executivo criativo	Benjamin Marchal
Director executivo criativo	Faustin Claverie
Director de arte	Sébastien Guinet
Redator	Josselin Pacreau
Director associado de arte	Julie Magnier
Creative Producer	Guillaume Faurel
Art Buyer	Feriel Simon
Fotógrafo	Pol Kurucz
Fotógrafo	Early Morning