Milka - "Mum’s Secret Helper"

Ogilvy Berlin

Ogilvy Berlin Berlin, Alemanha

4417

Marca: Milka
País: Alemanha

Anunciante: N/A

Titulo	Mum’s Secret Helper
Agência	Ogilvy Berlin
Campanha	Mum’s Secret Helper
Anunciante	N/A
Marca	Milka
Data da primeira Transmissão/Publicação	2024 / 2
Sector Empresarial	Chocolate
Filosofia	For their new Easter story, Milka returned to their iconic chocolate bunny as a symbol of family celebration at the start of spring. To show the power of the Easter egg hunt, the campaign told the tale of a single Mother who attempts to balance work and family life with the preparation of an egg hunt, seemingly without the support of her daughters. When the preparations feel too much, an accident threatens to ruin Easter day, but becomes a moment of bonding between the Mother and her teenage daughter that reinforces their family bond.
Tipo de Mídia	Interatividade
Comprimento	116 seconds
Director de publicidade	Amy Tay
Director de publicidade	Marie Ellul
Director de publicidade	Silvia Samper Merino
Director de publicidade	Ann-Sophie Parmentier
Director de publicidade	An Peeters
Creative Agency	WPP All Stars
Regional Chief Creative Officer	Stephan Vogel
Creative Client Lead	Nadia Katsiouli
Director executivo criativo	Felipe Galiano
Director executivo criativo	Matt Longstaff
Senior Copywriter	Annalena Johannhörster
Senior Art Director	Cheryl Lee
Director de arte	Dennis Engel
Client Services Director	Melina Boelen
Account Manager	Thiago Almeida
Chief Strategy Officer	Brian McCarter
Chief Strategy Officer, Digital	Jakub Hodbod
Head of Strategy	Hannah Wren
Diretor de Estratégia	Izabela Ryszkowska
Junior Strategic Planner	Kasia Uherek
Senior Executive Creative Producer	Meike Sinemus
Senior Post-Producer	Thorsten Vogel
Produtora	Bonaparte Films
Pós produção	Hogarth Worldwide
Agência de Mídia	Publicis Media Gropper
Realizador	Nicole Ackermann
Director de fotografia	Khalid Mohtaseb
Composer, Performer	Simon Kohler
Cantor	Mikhaela Faye
Publisher	Field