Titulo | Toughest Test |
Agência | Jung von Matt / Fleet |
Campanha | Toughest Test |
Anunciante | BMW |
Marca | MINI |
Posted | Julho 2020 |
Sector Empresarial | Automóveis médios |
Filosofia | The new MINI JCW Clubman with 306 HP puts you to the test even when standing still. So Jung von Matt AG decided against more impressive driving scenes, in favour of standing still. Based on the New York Times article The Longest Light, the tale of a MINI Clubman driver was created. The film follows the driver's struggle with himself and against the desire to push the pedal to the metal. Through the intricate, tension-filled sound design, it becomes not only a test of patience for the driver, but also for the audience. |
Tipo de Mídia | Viral |
Comprimento | |
Produtora | Markenfilm Crossing GmbH |
Pós produção | infected connected GmbH |
Director executivo criativo | Till Eckel |
Director executivo criativo | Jan Harbeck |
Managing Diretor | Sven Rebholz |
Director criativo | Christian Wölky |
Director criativo | Florian Schwlme |
Director criativo | Mihai Gongu |
Senior Art Director | Elena Knittelfelder |
Senor Copywriter | Simon Knittel |
Client Services Director | Julian Pankratz |
Senior Project Manager | Nina-Pascale Hinkelmann |
Project Manager | Moritz Buchholz |
Produtor executivo | Marie Bohr |
Realizador | Dan DiFelice |
Director de fotografia | Khalid Mohtaseb |
Editor | Billy Mead |
Editor | Tom Seil |
Compositor | Luke Atentio |
Sound Designer | Wenke Kleine-Benne |
Head of Brand Steering, Communication & Strategy | Philipp Thomssen |
Campaign Manager | Tom Fischer |
Head of Brand | Marc Lengning |
Head of Global Marketing Campaigns & Artwork | Anita Skocic |