DIRECTV - "Bird Ballparks"

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, Estados Unidos

444

Marca: DIRECTV
País: Estados Unidos

Anunciante: DIRECTV

Titulo	Bird Ballparks
Agência	TBWA\Chiat\Day Los Angeles
Campanha	For the Birds
Anunciante	DIRECTV
Marca	DIRECTV
Data da primeira Transmissão/Publicação	2024 / 4
Sector Empresarial	Serviços domésticos e públicos
História	• DIRECTV partners with legendary pitcher, Randy Johnson, in an all-new extension of their “For The Birds” campaign, “Bird Ballparks.” These stadium sanctuaries, built atop DIRECTV satellite dishes, finally give birds a safe place to watch baseball. • An extension of the brand’s current TV campaign, “For the Birds,” which features two pigeons who are disgruntled that people can get DIRECTV without a dish, “Bird Ballparks” assures all fans (human and feathered alike) that DIRECTV is their home for baseball. • Launching April 16th, the partnership harks back to a moment in baseball history when Randy Johnson, 10x All-Star, World Series Champion and Hall of Fame Pitcher, famously threw a pitch that against all odds, accidentally collided with a bird. • This campaign is running during a series between the Diamondbacks and Giants, which were the two teams that were playing when Randy threw that famous pitch. • Because fans can now stream DIRECTV satellite-free, the duo built Bird Ballparks atop real DIRECTV satellite dishes. • The campaign extension, created in collaboration with creative agency TBWA\Chiat\Day LA, includes a hero spot, :30s and :15s for digital and social. There’s also a custom website, where you can win a Millet Mullet: it’s a mullet (to honor Randy’s iconic haircut from his playing days) made out of one of birds’ favorite snacks, millet. And of course, physical Bird Ballparks that will live in fans’ backyards, much like a bird bath would, but here, birds can safely watch baseball ... o Fans can go to DIRECTV.com/BirdBallparks for the chance to win a Bird Ballpark or Millet Mullet. Each Bird Ballpark features a tiny statue of Randy with a plaque that says “The Tiny Unit,” as a play on his nickname, “The Big Unit.” o Each Avian Arena also features fowl poles for birds to perch on, a scoreboard which shows Birds defeating People, and a Mini-tron with a phone holder where fans can attach their phone so they can stream baseball on DIRECTV for birds to enjoy. • The brand is partnering with Randy Johnson, once again, just a few years after they worked together on their “GOATBUSTERS” campaign. • DIRECTV is no stranger to unique campaign extensions. In 2023, the brand saw success with its “Sack The Sunday Scaries” campaign which featured football players, Travis Kelce and Chris Jones, reading bedtime stories to help fans defeat the post-game anxiety that sets in as soon as the games end, on Sundays. • Now, the brand is looking to build on that success and reinforce its sports superiority. This time, by partnering with a legendary baseball player to finally make things right and turning an infamous baseball moment into fun collectors items that fans can win.
Tipo de Mídia	Televisão
Comprimento	95 seconds
Produtora	Biscuit
VFX Artist	Marta Esteban Miñano
Director criativo	Ben Cronin
Editor	Geoff Hounsell
Efeitos especiais	Sam Driscoll
Director of Business Affairs	Robin Rossi
VFX Artist	Alice Pott
Produtor	Emily Skinner
Produtor executivo	Ian Berry
Director de fotografia	Joao Padua
Founding Partner	Shawn Lacy
Produtor executivo	Holly Vega
Sound Designer	Culum Simpson
Director executivo criativo	Jason Karley
VFX Artist	James Russell
Colorist	Julien Alary
VFX Artist	Philippe Moine
Senior Producer	Alicia Portner
Produtor	Alexandra Paton
VFX Artist	Ellie Risdon
EP	Crissy DeSimone
Redator	Dylan Cimo
Director de arte	Jono Moore
Produtor	Nathan Hoad
Chief Strategy Officer	Jen Costello
Equipa criativa	Mark Bielik
VFX Artist	Tom Humphrey
Brand Director	Emily Gill-Heginbotham
Chefe de produção	Sean Moody
Efeitos especiais	Alex Grey
Realizador	Jeff Low
VFX Artist	Kerim Camdzic
Management Supervisor	Carlos Quintanilla
Color Producer	Eli Sandal
Assistant	Fernando Raigoza
Associate Strategy Director	Sheida Karami
Director criativo	Mark Winters
Equipa criativa	Juan Davila Morris
VFX Artist	James Primhak
Redator	Lex Singer
VFX Artist	Grant Bonser
VFX Artist	Cristina Serreli
VFX Lead	Lewis Pickston
VFX Artist	Joe Kane
VFX Artist	Shariq Altaf
VFX Artist	Manon Cauzid
VFX Artist	Grace Davison
Executive Director of Production	Anh Duong
Production Coordinator	Annabelle Jenneau-Younes
VFX Lead	Kartik Gupta
Executive Director of Production	Robert Punchard
VFX Lead	Thomas Huizer
VFX Lead	Andrea Lacedelli
VFX Artist	Bhavesh Budhkar
VFX Artist	Natasha Santiparp
VFX Artist	Irina Alzuru
Chief Creative Officer	Renati Fernandez
Director criativo	Ryan Buckley
Director de arte	Laura Dickie
Lead Business Affairs Manager	Emily Machtinger
Brand Director	Dalton Butler
Brand Executive	Justin Rocha
Project Manager	Lawrence Gonzales
Executive Strategy Director	Kate Acosta
Estrategista	Hanna Schweitzer
Designer de produção	Daniel Butts
Produtor	Alexa Berman
Executive Director	Carl Philips
VFX Artist	Agnieszka Sanigorska
VFX Artist	Aniket Pital
VFX Artist	Chandrashekhar Ramprasad
VFX Artist	Jack Bond
VFX Artist	Liv Donlan
VFX Artist	Steve Garry
VFX Artist	Abhishek Changkakoty
VFX Artist	Bimal Bose
VFX Artist	Swati Barnwal
VFX Artist	T Sairam Kumar
VFX Artist	Roberto Valent
VFX Artist	Cyrille Gohier
VFX Artist	Tom Pegg
VFX Artist	Hollie Gilbert
VFX Artist	Darja Sidorova
VFX Artist	John Ozorio
VFX Artist	Naren NV
VFX Artist	Roger Chiaw
VFX Artist	Ed Babb
Editorial	Arcade Edit
Audio Post Production	String & Tins
Colorização	Untold Studios
Efeitos especiais	Untold Studios