Titulo | Welcome New Vaginas (135 s) |
Agência | Wunderman Thompson |
Campanha | Welcome New Vaginas |
Anunciante | LifeCup |
Marca | LifeFemT |
Data da primeira Transmissão/Publicação | 2023 / 4 |
Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
História | We created LifeFemT, the first intimate wash for trans women with vaginoplasty.Together with the trans community and the most important specialists in gender affirmation, we identify the main ingredients, needed for the daily care of these new vaginas. Creating a specialized formula based on a composition of amino acids and lipid complex, which protects and restructures the skin providing cellular nutrition, tissue rehabilitation, elasticity and hydration. A perfect balance for daily use by transgender women.A product with the purpose and message of inclusion for a community who deserves the proper visibility in the society. |
Tipo de Mídia | Interatividade |
Global Chief Creative Officer | Bas Korsten |
Global Chief Creative Officer | Daniel Bonner |
Director executivo criativo | Sergio Tenjo |
Director executivo criativo | Pipe Ruiz Pineda |
Director criativo | Patricio Vargas |
Planeador estratégico | Natalia Castaño |
Director de arte | Juliana Martínez |
Director de arte | Paula Ramírez |
Director de contas | Paula Parra |
Executivo de contas | Juan David Convers |
Editor | Roberto Ramírez |
Motion Graphics Designer | Alan Ramírez |
Realizador | Macarena Films |
Realizador | Sole Olarte |
Director de fotografia | Macarena Films |
Director de fotografia | Lucas Sempere |
Produtor executivo | Macarena Films |
Produtor executivo | Miche González |
Música | Diego Cáceres |
Empresa de design sonoro | Diego Cáceres |
Chief Creative Officer | Sebastian Tarazaga |
Chief Creative Officer | Daniel Minaker |
Chief Creative Officer | Daniel Payan |
Director criativo | Sebastian Rodriguez |
Social Media Manager | Sofia Isaza |