Titulo | Shoppable Armpits |
Agência | VML (formerly WT) |
Campanha | Shoppable Armpits |
Anunciante | Unilever |
Marca | Degree |
Posted | Agosto 2023 |
Sector Empresarial | Desodorizantes |
História | Sweat season is here. Let's open our new Degree stores where people need us most—armpits. Degree was the first big U.S. deodorant brand to open a social e-commerce store. We did it in such an unexpected way that demanded attention, spiked social engagement, and drove massive foot traffic to our new e-commerce store. We needed people to not only notice but visit our store to browse our portfolio of products. Leveraging the very place people need us, we were the first to call armpits across Instagram the official place to find Degree Deodorant. |
Tipo de Mídia | Case Study |
Comprimento | |
Global Chief Creative Officer | Bas Korsten |
Global Chief Creative Officer | Daniel Bonner |
Chief Executive Officer (CEO) | Victoria Cole |
Regional Chief Creative Officer | Sebastian Tarazaga |
Regional Chief Creative Officer | Dany Minaker |
Chief Creative Officer | Natalia Benincasa |
General Creative Director | Rafael Quijano |
General Creative Director | Daro Gonzalez |
Director criativo | Leandro Bertoia |
Director criativo | Pedro Botello |
Creative Operations Lead | Delfina Scalise |
Redator | Jeremías Buchelli |
Redator | Johanna Medina |
Director de arte | Antonella Frangi |
Director de arte | Pamela Marquez |
Director de arte | Andrés Fernandez Bonaudi |
Head of Art | Fernando Rossini |
Designer | Romina Postoviro |
Designer | Noelia Pato |
Integrated Production Leader | Josefina Espil |
Animator / Editor | Lucía Spratt |
Animator / Editor | Leandro Ramirez |
Produtor executivo | Matías Pisani |
Director/Executive Producer | Guido Cassini |
Director de fotografia | Lucas Dominguez |
Musician partner and producer | Diego Hensel |
Produtor executivo | Camilo Rojas |
Audio Post Production | Jonathan Schvartzman |
Head of Strategy | Cora Godoy |
E-commerce Manager | Axel Marinsek |
Chief Growth Officer | Eliana Kaplan |
Growth Director | Eudes Jover |
Director de contas | Carolina Graziano |
Business Analyst | Rodrigo Valente |
Director executivo criativo | Susan Golkin |
Director executivo criativo | Dominic Al-Samarraie |
Global Account Director | Sophie Van Geldermalsen |
Associate Strategy Director | Matt Confer |
Global Business Lead | Ariel Stern |
Executive Integrated Producer | Erika Dutton |