| Titulo | The Friendly Break Up Collection |
| Brief | The Friendly Break Up Collection is a new home furnishing line that breaks up when you do.The collection includes furniture conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility; thus, facilitating the division of material goods. It is a simple but innovative idea that allows you to start over and move with a part of the original piece of furniture, but at the same time looks complete and can still be enjoyed.The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends. |
| Agência | Wunderman Thompson |
| Campanha | The Friendly Break Up Collection |
| Anunciante | FC home & Deco |
| Marca | FC home & Deco |
| Posted | Novembro 2022 |
| Sector Empresarial | Utensílios domésticos, decoração e jardinagem |
| História | The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends. |
| Tipo de Mídia | Case Study |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Global Executive Creative Director | Sebastian Tarazaga |
| Global Executive Creative Director | Daniel Minaker |
| Chief Executive Officer (CEO) | Paul Thorndike |
| VP Creative | Jose Aburto |
| Director executivo criativo | Bruno Reggiardo |
| Director executivo criativo | Head of Content Latam |
| Director criativo | Diego Figueroa |
| Creative Art Director | Julio Silva |
| Redator | Militza Quispe |
| Director de arte | Nonoy Pérez De la Vega |
| Director de arte | Diego Izquierdo |
| Managing Diretor | Carlos Bernal |
| Director de contas | Vera Cortez |
| Produtor da agência | Sergio Barrio R. |
| Chief Strategy Officer | Víctor Garzón |
| Produtora | Ladoble Post |
| Realizador | Martin Donozo |
| Realizador | Seba Mega |
| Producer | Jose Arnal |
| Producer | Adrian Aspani |
| Producer | Vero Pascual |
| Producer | Lua Carbajal |
| Producer | Nicolas Trovato |
| Música | Jonathan Gejtman |
| Som | Jonathan Gejtman |
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