Carrefour - "The Ingredient of Christmas (English Sub)"

Publicis Conseil

Publicis Conseil Paris, França

4415

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Carrefour
País: França

Anunciante: Carrefour

Titulo	The Ingredient of Christmas (English Sub)
Titulo (língua original)	L'ingrédient de Noël
Agência	Publicis Conseil
Campanha	L'ingrédient de Noël
Anunciante	Carrefour
Marca	Carrefour
Data da primeira Transmissão/Publicação	2021 / 12
Sector Empresarial	Grandes armazéns, supermercados
História	With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. The campaign highlights the testimonies of all who are mobilized every day, from our customers to our employees, for the most vulnerable. Therefore this year, 500 000 meals will be donated to associations, proving that "the best ingredient of Christmas is solidarity". This campaign showcases the spirit of solidarity and commitment that drives the Carrefour team alongside 1,600 associations in the collection and donation of unsold food in stores, the « Boucles du Cœur » operation in stores in favor of local associations fighting against food insecurity, support for the national collections of the Food Banks and the Restos du Coeur. In addition to the 500,000 meals offered at the end of the year, Carrefour is multiplying its acts of generosity during this end of year period: ● Hosting Food Bank drives in stores. Carrefour is launching a radio and social media campaign that invites consumers to visit its stores but also its competitors to donate to the drive. #ChristmasSpirit ● 1 meal offered by Carrefour to the “Restos du Cœur” for each purchase of a Christmas chestnut log by Jean Imbert. Activation is relayed in-store and on social media. ● Carrefour offers up to 50,000 additional meals in a special activation on Youtube. The influencer TEEQZY will call on viewers to watch the Christmas film until the end, and react in real-time to the different scenes of the film.
Tipo de Mídia	Interatividade
Comprimento	80 seconds
Chief Strategy Officer	Valérie Henaff
Produtor da agência	Anne Boucher
Executive Director	Marie Wallet
Music Creative Director	Christophe Caurret
Equipa criativa	Lucas Bouneou
Director de publicidade	Nathalie Jacquier
Chief Creative Officer	Marco Venturelli
President	Marco Venturelli
Director de contas	Aurelie Fossoux
Planeador estratégico	Christophe Defaye
Chefe de produção	Christophe Ancelet
Equipa criativa	Eric Esculier
Pós produção	Julien Daniel
Executivo de contas	Elsa Azar
Director de publicidade	Jennifer Peyre
	Frédéric Prados
Realizador	Grimblat Dimitri
President	Agathe Bousquet
Social Media Strategy	Gautier Rennes
Planeador estratégico	Lydia Tamarat
Director de publicidade	Caroline Dassié
Director de publicidade	Charlotte Sophie Boue
Director executivo criativo	Jean-François Goize
Equipa criativa	Maud Robaglia
Pós produção	Clémence Gasnier
Compositor	Joe Spampinato
Pós produção	Prodigious Paris
Produção de som	Prodigious Paris
Produtora	Gang Life
Pós produção	BANDAPART