Titulo | The columns of hate |
Brief | A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that the racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law. |
Agência |
Publicis Conseil
|
Campanha |
The columns of hate
|
Anunciante |
Licra
|
Marca |
LICRA
|
Posted | Janeiro 2021 |
Sector Empresarial | Instituições, organizações não governamentais
|
História | A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law. |
Tipo de Mídia |
Interatividade
|
Chief Creative Officer |
Bruno Bertelli
|
Director executivo criativo |
Marco Venturelli
|
Director criativo |
Elie Trotignon
|
Director de arte |
Eric Esculier
|
Redator |
Eric Esculier
|
Account Manager |
Laurent Enet
|
Produtora |
Athem
|