Eric Esculier
art director at Publicis Conseil
Boulogne-Billancourt, França
TituloThe columns of hate
BriefA French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that the racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law.
Agência
Campanha The columns of hate
Anunciante Licra
Marca LICRA
PostedJaneiro 2021
Sector Empresarial Instituições, organizações não governamentais
História A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law.
Tipo de Mídia Interatividade
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