Sony Playstation 4 - "Kenway & Sons"

180 Amsterdam

180 Amsterdam Amsterdam, Países Baixos

Prêmios

8401

Marca: Sony Playstation 4
País: Países Baixos

Anunciante: Sony Computer Entertainment

Titulo	Kenway & Sons
Agência	180 Amsterdam
Campanha	This is for the Players. This is PS4.
Anunciante	Sony Computer Entertainment
Marca	Sony Playstation 4
Posted	Junho 2014
Sector Empresarial	Consolas de videojogos
História	SUMMARY: At the beginning of 2013, PlayStation and Xbox went head to head in the Next Generation Console War. Everyone was talking about it. Especially the Players. As Xbox One moved further away from pure gaming, Playstation decided to put the Players at the center of everything they did. Two seemingly random ads packed with hidden references to past and future games warmed the Players up for a high-octane launch film that put the Player at the very center of the action. Then, Playstation released a site to celebrate every type of Player out there and to give to fans the chance to declare themselves as Players via personalized tweets which became an interactive online monument. The final mission was to take over the world, hijacking London’s most iconic landmarks and featuring on the biggest billboards in Europe. By the time of the launch, it was clear which console you had to buy if you were a Player. PS4 outsold Xbox One by 3 to 1 across Europe…ensuring PS4’s market share. So, when people ask who won the Next Generation Console War, the answer is pretty clear.
Tipo de Mídia	Televisão e Cinema
Comprimento	39 seconds
Produtora	Outsider
Pós produção	Electric Theatre Collective
Director criativo	Graeme Hall
Director criativo	Martin Terhart
Realizador	Scott Lyon
Produtor da agência	Olivier Klonhammer
Produtor	Zeno Campbell-Salmon
Director executivo criativo	Al Moseley
Director de arte	Ed Ryder
Redator	Enrique Reija
Música	Blonde Acid Cult