Al Moseley

President & CCO at 180 Amsterdam

Amsterdam, Países Baixos

My Latest Work

SEE ALL WORK

Drawn Closer (Case Film)

Giving My Two Cents, with WPHF Global Advocate Kristen Bell

Energy We Can All Agree On

Cost Savings

Sumário

I have spent more than two decades shaping some of the world’s most famous global brands and developed thinking for most of these clients that has set their creative agenda worldwide. Working globally has meant I have developed a keen sense for creative ideas that deliver powerful insights whatever language you may speak. Having worked in communications through this most transformative time, I have embraced the evolving landscape and the way brands interact with their audience. I understand media and cultural shifts are a constant and recognize the impact this has on the conversation. In doing so I believe a clear brand narrative has never been so important and delivering this in new and interesting ways never so rewarding,

Skills

Sector Experience

Prêmios

People I worked with

Executive Creative Director

Joan

Martin Terhart

Director executivo criativo

Accenture Song (formerly Kolle Rebbe)

My Work

SEE ALL WORK

Comfort

MARCA:

Geothermal Exchange Organization

AGÊNCIA:

180LA

Change the System

MARCA:

University of Phoenix

AGÊNCIA:

180LA

Grandstories

MARCA:

Cox Communications

AGÊNCIA:

180LA

Thomann 1

MARCA:

DHL

AGÊNCIA:

180 Kingsday

Thomann

MARCA:

DHL

AGÊNCIA:

180 Kingsday

Grana

MARCA:

DHL

AGÊNCIA:

180 Kingsday

The Big Chase

MARCA:

Asics

AGÊNCIA:

180 Amsterdam

The Story of Harry & Ahmed

MARCA:

UNICEF

AGÊNCIA:

180 Amsterdam

Mom

MARCA:

United Colors of Benetton

AGÊNCIA:

180 Amsterdam

Positions

President and Chief Creative Officer

180 Amsterdam

Amsterdam, Países Baixos

May 2013 - Present (10 anos 11 meses)

I am in the unique position of leading the management team at 180 Amsterdam and also having a broad range of responsibilities from over-seeing the creative output to managing the business and setting the vision for the agency. I work across all the agency’s accounts such as: PlayStation, Qatar Airways, HP, Asics, Benetton, DHL, Pfizer, Replay and Diageo

Mom

MARCA:

United Colors of Benetton

AGÊNCIA:

180 Amsterdam

Dilemna

MARCA:

United Colors of Benetton

AGÊNCIA:

180 Amsterdam

Interview

MARCA:

United Colors of Benetton

AGÊNCIA:

180 Amsterdam

Woman

MARCA:

Moyee Coffee

AGÊNCIA:

180 Amsterdam

Balding

MARCA:

Moyee Coffee

AGÊNCIA:

180 Amsterdam

Names

MARCA:

Moyee Coffee

AGÊNCIA:

180 Amsterdam

Bad Things Good People

MARCA:

Moyee Coffee

AGÊNCIA:

180 Amsterdam

Big Guy

MARCA:

Replay HYPERFREE

AGÊNCIA:

180 Amsterdam

Alessandra Ambrosio

MARCA:

Replay HYPERFREE

AGÊNCIA:

180 Amsterdam

Neymar Jr

MARCA:

Replay HYPERFREE

AGÊNCIA:

180 Amsterdam

Jeans You Have To Move In

MARCA:

Replay HYPERFREE

AGÊNCIA:

180 Amsterdam

One With The City

MARCA:

Asics

AGÊNCIA:

180 Amsterdam

One With The City (SP)

MARCA:

Asics

AGÊNCIA:

180 Amsterdam

One With The City (DP)

MARCA:

Asics

AGÊNCIA:

180 Amsterdam

Managing Partner/Executive Creative Director

180 Amsterdam

Amsterdam, Países Baixos

January 2010 - May 2013 (3 anos 4 meses)

The moment I joined 180 we lost our founding client, Adidas. They were also our biggest by some way. After a tough 18 months, we started winning business again. I have since led the agency to win business from all over the world, including: Sony PlayStation, Asics, DHL, Replay Jeans, Qatar Airways, Heineken and Diageo. But more than just winning clients, I steered the agency through the most turbulent of times to create an office with a vibrant creative culture.

Mom

MARCA:

United Colors of Benetton

AGÊNCIA:

180 Amsterdam

Partner/Executive Creative Director

HMDG

London, Reino Unido

2008 - 2010 (2 anos)

Descrição

With Aston Martin and His Royal Highness The Prince of Wales we had unusually prestigious clients for such a small agency. Working directly with the Prince and his private secretaries We launched 'The Prince's Rainforest Project'. The communications campaign was hugely successful, gathering corporate sponsors such as Barclays Bank, Goldman Sachs, McDonalds and Shell as well as globally recognised religious and political leaders and people from the world of showbusiness and sport. The project culminated at the G20 summit in London in 2009 where the world's leaders agreed to start a global working party to save and monetize the rain forests of the world. It was a balancing act of creativity and international diplomacy.

Executive Creative Director

Wieden + Kennedy Amsterdam

Amsterdam, Países Baixos

January 2005 - December 2007 (2 anos 11 meses)

I was responsible for the output of all our clients, including Nike, Coca Cola, Electronic Arts and P&G. I led the team that won the global Coca Cola pitch in 2005 that created the Coke Side of Life campaign - the first global campaign for Coca Cola for over twenty years, running in over 180 countries. The commercial, 'The Happiness Factory' is one of the most celebrated commercials of all time. I also led the team that created the work for the Coca Cola Beijing and Turin Olympic Games as well as creating many campaigns for Nike, including Joga Bonito for the 2006 FIFA World Cup, Air Max 360 and Nike +.

Bird's Nest Stadium

MARCA:

46664/Coca-Cola

AGÊNCIA:

Wieden + Kennedy Amsterdam

Can't Drink

MARCA:

Coke Zero

AGÊNCIA:

Wieden + Kennedy Amsterdam

First Taste (60 sec.)

MARCA:

46664/Coca-Cola

AGÊNCIA:

Wieden + Kennedy Amsterdam

Addicted

MARCA:

Nike+

AGÊNCIA:

Wieden + Kennedy Amsterdam

Ronaldinho

MARCA:

Nike

AGÊNCIA:

Wieden + Kennedy Amsterdam

Happiness Factory

MARCA:

46664/Coca-Cola

AGÊNCIA:

Wieden + Kennedy Amsterdam

First Taste (30 sec.)

MARCA:

Coke

AGÊNCIA:

Wieden + Kennedy Amsterdam

Creative Director

Mother London

London , Reino Unido

January 2002 - December 2004 (2 anos 11 meses)

Descrição

When I joined the agency, there were thirty five people in a cramped office in St John street London. When I left, they were hundreds in an office in Shoreditch, London and a micro network with offices in NYC and BA. It was here, with the culture of Mother (no account management), I got a great understanding the world my clients inhabited and an even greater understanding of the value of creativity to their business. I created work for many different brands including Orange Telecoms, Boots, Diageo and Coca Cola.

Creative Director

TBWA\London

London, Reino Unido

May 1998 - December 2001 (3 anos 7 meses)

Descrição

After and during the merger between GGT and TBWA I penned award winning work for PlayStation and John Smiths Bitter, and election winning work for The Labour Party. I also had a stint working on Apple at Chiat Day with Lee Clow.