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Thasorn Boonyanate
Thasorn Boonyanate
Chief Creative Officer at BBDO Bangkok
Bangkok Metropolitan Area, Thailand, Tailândia
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TituloUser Generated Action Scenes
Agência
Campanha User Generated Action Scenes
Anunciante NETFLIX
Marca The Gray Man
PostedNovembro 2022
Sector Empresarial Meios de comunicação, publicidade, edição e produção
História To gain users back, Netflix hijacked the platform of short-form video platform like TikTok and create an experience that they can relate to. The best action scenes from the latest action-packed blockbuster Netflix original blockbuster, The Gray man, were selected and turned into short-form videos and released them on TikTok.Users were then invited to use features like duet and stitch to create their very own action scenes called User Generated Action Scenes. Users will get a chance to fight head-to-head with a Hollywood A list star, Ryan Gosling. The action from the film was showcased in formats that they are familiar with and once they experience how action packed the film is, they were eager to watch the full film on Netflix. A compilation video of the best user generated action scenes from TikTok was also made to invite users outside TikTok to watch the film on Netflix.
Tipo de Mídia Social Media
Chief Executive Officer (CEO)
Chief Creative Officer
Director executivo criativo
Director criativo
Redator
Director de arte
Executive Assistant
Executivo de contas
Director de contas
Group Business Director
Pós produção
Editor
Flame Artist
Pós-produção
Empresa de design sonoro

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