Thai Health Promotion - "The Experimental"

BBDO Bangkok

BBDO Bangkok Bangkok, Tailândia

Prêmios

1247

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Thai Health Promotion
País: Tailândia

Anunciante: Thai Health Promotion Foundation

Titulo	The Experimental
Brief	Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking.
Agência	BBDO Bangkok
Campanha	The e-cigarette prevention campaign
Anunciante	Thai Health Promotion Foundation
Marca	Thai Health Promotion
Data da primeira Transmissão/Publicação	2022 / 9
Sector Empresarial	Instituições, organizações não governamentais
História	Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking.
Tipo de Mídia	Televisão e Cinema
Chief Creative Officer	Thasorn Boonyanate
Director criativo	Thasorn Boonyanate
Director assistente criativo	Annop Khunwong
Redator	Panupong Nakju
Director de arte	Nattnaree Kheaw-im
Executive Assistant	Mintra Sukitpaneenit
Executivo de contas	Pornchanok Wuttitanakorn
Group Business Director	Taksina Vasaruchapong
Director de contas	Mira Komolwanich
Produtor da agência	Toungrak Jiravatanarungsri
Produtora	Mum Films
Realizador	Suthon Petchsuwan
Produtor executivo	Pattarajitr Trakarnkate
Produtor	Nara Montrekul na ayudhya